Share this Job

Institutional Channel Marketing Director, MetLife Investment Management

Date Posted: Dec 31, 2021

Location: Whippany, NJ, US, 7981

Company: MetLife

Institutional Channel Marketing Director

Job Location: New Jersey: Whippany

MetLife Investment Management Marketing

The MetLife Investment Management Marketing (MIM Marketing) team is tasked with collaborating with the Institutional Client Group and Public Fixed Income, Private Capital and Real Estate investment teams to grow MIM’s third-party asset management business. We also support the marketing efforts of our Agriculture Finance business. MIM Marketing is a strategic, client-focused marketing practice that is dedicated to driving business impact in all regions where MIM is offering investment management and commercial lending services. With a focus on client led value propositions, relevant client engagement and fostering a purpose driven brand, the team is committed to enhancing MIM’s relationship with investors and showing clients that MIM is institutional, but far from typical. MIM is a global business with $666 bn in assets under management as of June 30, 2021.


Role Value Proposition

The Institutional Channel Marketing Director is a key member of the MetLife Investment Management Marketing team responsible for developing, managing and measuring the impact of marketing programs and materials. The primary focus is to engage with investment and distribution teams to identify and implement key marketing programs that ultimately build awareness, familiarity and differentiation of our brand.


This role will report to the Chief Marketing Officer and sits at the center of our marketing efforts to institutional investors. The Institutional Channel Marketing Director will work closely with institutional sales teams, consultant relations, investment teams, compliance, legal, and all members of our marketing team.  Key skills required are a deep understanding of institutional investment management marketing, knowledge of investment products, ability to effectively lead multiple projects and implement programs in a timely manner and excellent written and verbal communication skills.  Success in this position requires you to be proactive and collaborative.


Key Responsibilities

  • Create and develop integrated marketing programs targeting key buyer personas to grow our pensions business.
  • Work closely with our public fixed income and private capital investment teams to grow our business in these areas.
  • Develop and position our client value propositions to build awareness and familiarity in key markets plus identify how we can best differentiate our offering.
  • Work closely with our head of client insights to identify research necessary to better understand our target markets and take the market research learnings and develop marketing messages.
  • Work closely with our head of thought leadership and distribution teams to determine how best to position and promote thought leadership that nurtures our relationships at different stages.
  • Understand the buyer journey and work with the investment and distribution teams to create content that enables the buyer to better understand our capabilities.
  • Work closely with the digital marketers to promote our brand and capabilities via digital channels.



Essential Business Experience and Technical Skills:

  • 10 years marketing related experience; with at least 8 years in the institutional investment management industry
  • Understanding of and experience related to public fixed income and private credit investment markets
  • Experience marketing to U.S. defined benefit and/or defined contribution pension funds
  • Bachelor’s Degree; MBA or CFA considered a plus
  • Proven ability in managing integrated marketing campaigns for an institutional investment manager
  • Ability to collaborate with people throughout the organization and move forward on meeting objectives
  • Ability to manage multiple programs and meet deadlines; good at anticipating next steps and proactive in moving projects forward
  • Strong written and verbal communication skills
  • Understanding and experience using digital marketing tools plus a comfort in using data to draw conclusions
  • Flexibility and ability to adapt to rapidly changing marketplace
  • Continually shows initiative to learn and develop
  • Willing to take ownership and be accountable for actions



At MetLife, we’re leading the global transformation of an industry we’ve long defined. United in purpose, diverse in perspective, we’re dedicated to making a difference in the lives of our customers.





MetLife, through its subsidiaries and affiliates, is one of the world’s leading financial services companies, providing insurance, annuities, employee benefits and asset management to help its individual and institutional customers navigate their changing world. Founded in 1868, MetLife has operations in more than 40 countries and holds leading market positions in the United States, Japan, Latin America, Asia, Europe and the Middle East.


We are one of the largest institutional investors in the U.S. with $642.4 billion of total assets under management as of March 31, 2021. We are ranked #46 on the Fortune 500 list for 2021. In 2020, we were named to the Dow Jones Sustainability Index (DJSI) for the fifth year in a row. DJSI is a global index to track the leading sustainability-driven companies. We are proud to have been named to Fortune magazine's 2021 list of the "World's Most Admired Companies." 


MetLife is committed to building a purpose-driven and inclusive culture that energizes our people. Our employees work every day to help build a more confident future for people around the world.



We want to make it simple for all interested and qualified candidates to apply for employment opportunities with MetLife.  For further information about how to request a reasonable accommodation, please click on the Disability Accommodations link below.



MetLife is a proud Equal Employment Opportunity and Affirmative Action employer dedicated to attracting, retaining, and developing a diverse and inclusive workforce. All qualified applicants will receive consideration for employment at MetLife without regards to race, color, religion, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity or expression, age, disability, national origin, marital or domestic/civil partnership status, genetic information, citizenship status, uniformed service member or veteran status, or any other characteristic protected by law.


MetLife maintains a drug-free workplace.