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Sr. Associate, Marketing Analytics

Date Posted: Jun 26, 2019

Location: New York, NY, US, 10166

Company: MetLife

Job Location: United States : New York : New York  

Alternate Job Location : United States : New Jersey : Bridgewater  

 

Role Value Proposition: 

As part of MetLife’s Global Marketing organization you will belong to a smart, passionate and dedicated team leveraging best-in-class technologies and industry-leading practices in the business.  You will work in a group with the culture of a start-up but the stability of a 150 year-old company to uncover actionable insights upon which the organization can build informed strategic plans and make day-to-day operational decisions.  

 

The Senior Associate, Marketing Analytics will build relationships with partners across MetLife’s Marketing, US Business, IT, vendors and media/consulting agencies to understand business objectives, assess analytics requirements, as well as create and execute analytics and reporting solutions that play a key role in understanding MetLife’s customer experience and the performance of marketing programs.   The successful candidate will also investigate customer behaviors, attribution response and/or revenue, assess business impact and socialize findings for the betterment of the organization.

 

Key Responsibilities:

  • Support & evolve US Marketing team practices in executing data management, analytics planning, implementation, reporting and insights across marketing initiatives
  • Create and grow trusted cross-functional relationships; Collaborate with marketing stakeholders and technical constituents to develop requirements and implement new analytics solutions.
  • Optimize and scale analytics, IT and data ecosystem linkage.  Ensure analytic and IT operational best practices, including tag management, are scalable within the MetLife enterprise model.
  • Oversee data collection, automation and reporting for campaigns, website / portal behavior, and conversion funnel performance; Leverage data visualization tools & techniques to provide easy-to-understand marketing insights and translation into practical, actionable recommendations
  • Manage relationships with digital analytics vendors such as Google, Adobe and ClickTale
  • Perform deep dive analyses and other duties as assigned or required.

 

Essential Business Experience and Skills:

Required:

  • 2-3+ years of experience in data / digital analytics, monitoring business performance and creating recommendations to make key decisions
  • Adept in digital analytics tools such as Google Analytics, Adobe Analytics
  • Experience leveraging data visualization platforms (e.g. Tableau, Domo, QlikSense)
  • Knowledge of tag management platforms and processes (e.g. Adobe DTM, GTM & Ensighten)
  • Strong grasp of data management and flow as it relates to disparate reporting systems (e.g. ad serving, digital analytics, lead and sales reporting)
  • Knowledge of marketing principles, fundamental finance & budgeting concepts


Preferred:

  • Bachelor’s degree in quantitative or related business field.
  • Adobe Analytics / Web Analytics certified.
  • Knowledge of one or more scripting languages (python, VBA/VBS, or similar) and digital languages (HTML, JavaScript)
  • Familiarity with statistics & related data platforms (SPSS, SAS & R)
  • Experience with insurance/ financial services
  • Experience with measurement of marketing measurement & attribution
  • Working knowledge of project management software e.g. WorkFront, BaseCamp.

 

Business Category

Global Brand & Marketing

 

Number of Openings

1

 

 

At MetLife, we’re leading the global transformation of an industry we’ve long defined. United in purpose, diverse in perspective, we’re dedicated to making a difference in the lives of our customers.

 

 

MetLife is a proud equal opportunity/affirmative action employer committed to attracting, retaining, and maximizing the performance of a diverse and inclusive workforce. It is MetLife's policy to ensure equal employment opportunity without discrimination or harassment based on race, color, religion, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity or expression, age, disability, national origin, marital or domestic/civil partnership status, genetic information, citizenship status, uniformed service member or veteran status, or any other characteristic protected by law.

MetLife maintains a drug-free workplace.

For immediate consideration, click the Apply Now button. You will be directed to complete an on-line profile. Upon completion, you will receive an automated confirmation email verifying you have successfully applied to the job.

Requisition #: 108993 


Nearest Major Market: New York City