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Social Media Community Specialist

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Date Posted: May 6, 2022

Location(s): New York, NY, US, 10166

Company: MetLife

Location: New York, NY but open to other locations


Role Value Proposition:

The MetLife Global Brand & Marketing (GBM) team has been evolving in line with MetLife’s transformation to a company that delivers greater value for our customers, employees and shareholders. GBM is a strategic, customer-focused marketing practice that is dedicated to driving business impact across the globe. With a focus on customer led value propositions, relevant customer engagement and fostering a purpose driven brand, the team is committed to enhancing MetLife’s relationship with its customers and helping them navigate life’s twists and turns.


Key Responsibilities:

This role sits within the Global Brand & Marketing Customer Experience & Design (CX&D) department and is an essential team member that will collaborate with key corporate function stakeholders and business units to create relevant, inspiring and educational social content that captures our organic audience; analyze, engage, and retain audience segments; and help encourage followers to be active promoters of the MetLife brand.


We are investing in a talented individual who is knowledgeable on best practices and trends in social media marketing and understands how to build a digital presence while actively growing our community interactions. This person will be an excellent social media community manager and writer.


The Social Media Community Specialist will manage and help drive MetLife’s on-going social media strategy, as well as help push our editorial strategy forward through innovative approaches and content.


This individual is:

  • Proud to uphold brand standards, be a fierce owner and protector of the brand voice
  • An editor and storyteller at heart, who deeply understands how MetLife’s content ecosystems can create true differentiation for the brand
  • Skilled at fostering engagement with key target audiences (consumers, employers, employees)
  • Compassionate and empathetic to key audiences and stakeholders
  • Strategically motivated and able to successfully integrate perspectives and priorities into larger concepts and strategies
  • Analytically driven, understanding the importance of making data-driven decisions
  • Passionate, with an uncompromising appreciation for quality, that is balanced by a creative mindset for creating inspiring and educational storytelling content.


Key Responsibilities:

  • Manage MetLife’s social media profiles and brand in primary social channels, including Facebook, Twitter, LinkedIn, YouTube, and potentially, Instagram or Snapchat for test/learn opportunities. An understanding of WeChat is a bonus.
  • Maintain social editorial calendar within selected technology platform, which includes ongoing coordination with partners, inputting content, editing, publishing and reporting
  • Develop, write and execute content according to social strategies. Strong writing that inspires customer engagement via social is a must.
  • Engage and contribute in relevant social discussion about MetLife, our competitors, and industry trends to better inform social content strategies.
  • Work with in-house and agency creative partners to develop appropriate content assets that align with business and digital goals
  • Develop cohesive content plans with and for content producers across the corporate functions that meet their business objectives.
  • Explore new ways to engage and reach MetLife’s target audience segments across owned social channels.
  • Develop and distribute quarterly social metrics reporting on content performance across social channels, including social listening and referral traffic to MetLife websites, microsites.
  • Lead social coordination meetings with Enterprise function partners and Marketing Business Unites
  • Create boosted social strategy for corporate/enterprise business units and brand storytelling content
  • Foster a healthy “one team” culture that values diversity and inclusion, where ideas can be expressed freely, and collaboration and communication are valued as critical to success.


Key Relationships:

  • Reports to: AVP, Global CX&D
  • Key Stakeholders: HR, Comms, Sustainability, DEI, BU social/digital stakeholders, CXD function leads


Essential Business Experience and Technical Skills:

  • 7-8 years’ experience working in similar type of role, including writing and community management.
  • BA/BS degree or equivalent work experience.
  • Active and well-rounded personal presence on social media, with an understanding of individual social channels and best practices
  • Experience with editorial calendars and social-specific content creation
  • Excellent communication skills and creative thinking capabilities, with an ability to use both data and intuition to inform decisions
  • Proficiency in Excel, PowerPoint, Word



  • Social Listening experience preferred
  • Experience with paid social campaigns preferred
  • Bonus experience and skills include Adobe Creative Suite, Sprinklr, Hearsay Solutions, WordPress, Salesforce
  • Prior experience managing social channels for B2B / B2C Corporate institutions is preferred


The wage range for this position specific to Colorado is $71,700 to $95,600.  The role is eligible for incentive compensation under the MetLife Annual Variable Incentive Plan ("AVIP").  Your eligibility for and award of incentives are governed by the terms of the plan. MetLife offers a comprehensive benefits program that includes Medical, Dental, Life, Vision plus Retirement benefits and Paid Time Off.





Business Category

Global Brand & Marketing


Number of Openings



"At MetLife, we’re leading the global transformation of an industry we’ve long defined. United in purpose, diverse in perspective, we’re dedicated to making a difference in the lives of our customers"

Nearest Major Market: New York City