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Senior Manager, Marketing Analytics

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Date Posted: Sep 28, 2022

Location(s): New York, NY, US, 10166 Bridgewater, NJ, US, 8807

Company: MetLife

Job Location: 200 Park Avenue NYC or Bridgewater NJ


Role Value Proposition:

The US Group Benefits Marketing Data Analyst plays a critical role in helping the business continue to evolve and execute against its strategic vision based on a comprehensive understanding of employee, employer, broker and marketplace dynamics.  This role will be responsible for co-developing and executing analytics plans with the Director, Marketing Analytics that deliver against critical business objectives, by identifying business goals and developing strategies for translating business goals into measurable Key Performance Indicators (KPIs). This role will also be responsible for developing actionable insights that are relevant to marketing and influencing the strategy of the US MetLife Group Benefits Organization. The role will investigate customer behavior, attribute revenue, assess business impact and socialize the findings for the betterment of the organization. This role will be a key member of the Insights, Analytics and Product Marketing team, and the Group Benefits Marketing Organization.


Key Responsibilities:

  • Support US Group Benefits Marketing in establishing a best-in-class marketing analytics function by supporting data management, measurement planning, analysis, reporting and insights across B2B and B2C marketing initiatives including acquisition, cross-sell, and retention.
  • Partners with Director and internal stakeholders to understand marketing objectives and available data to identify appropriate KPIs and develop measurement plans and in-market test designs that assess marketing effectiveness and answer key business questions
  • Gather relevant datasets and reports, join and transform them as necessary to prepare files for analysis and reporting
  • Provide easy-to-understand marketing insights and consultation that translate into practical, actionable recommendations for B2B and B2C marketing campaigns across multiple channels:
    • Sales force
    • Digital – search, display & social
    • Direct Mail and Email – acquisition & CRM
    • Inbound & outbound phone and website
  • Visualize data, write presentations/reports and disseminate/socialize key findings across key business partners/ stakeholders, influencing to ensure findings/recommendations are actioned to impact business outcomes.
  • Create and grow trusted cross-functional relationships with marketing partners, business partners, IT partners, research and analytics vendors and media/consulting agencies.


Essential Business Experience and Technical Skills:


  • Bachelor’s degree in quantitative and/or business field
  • 7+ years of business analytics experience preferably measuring and optimizing the performance of marketing campaigns or related experience
  • Familiar with digital marketing and CRM platforms and data
  • Experience with business intelligence tools (e.g. Alteryx, SQL, etc.), visualization and dashboarding tools (e.g. Tableau, PowerBI, etc.) or coding in advanced data analytics tools (e.g. SAS, R, Python, etc.)
  • Comfortable manipulating and analyzing complex, high-volume, highly dimensional data from varying sources
  • Experience designing and executing in-market tests and with statistical hypothesis testing techniques
  • Able to synthesize and communicate complex qualitative and quantitative data using data visualization
  • Demonstrated ability asking scoping questions to identify business partner needs and actively listening to understand the problems from the client's perspective; not afraid to challenge the status quo
  • Excellent analytic skills and ability to translate data and learnings into actionable recommendations for business growth
  • Ability to operate comfortably and effectively in a fast-paced, highly cross-functional, constantly evolving environment
  • Driven to learn, grow and stretch as a member of an evolving Analytics team and Marketing organization
  • Resourceful, strong work ethic, intellectual curiosity, excellent written and verbal communications skills - must be able to communicate effectively with functionally and geographically diverse teams.


  • Experience in Insurance, Financial Services a plus
  • Experience in applying analytics and attribution in B2B industries a plus
  • Experience with predictive modeling and forecasting a plus


Business Category

Global Brand & Marketing


Number of Openings



At MetLife, we’re leading the global transformation of an industry we’ve long defined. United in purpose, diverse in perspective, we’re dedicated to making a difference in the lives of our customers.



MetLife, through its subsidiaries and affiliates, is one of the world’s leading financial services companies, providing insurance, annuities, employee benefits and asset management to help its individual and institutional customers navigate their changing world. Founded in 1868, MetLife has operations in more than 40 countries and holds leading market positions in the United States, Japan, Latin America, Asia, Europe and the Middle East.


We are one of the largest institutional investors in the U.S. with $642.4 billion of total assets under management as of March 31, 2021. We are ranked #46 on the Fortune 500 list for 2021. In 2020, we were named to the Dow Jones Sustainability Index (DJSI) for the fifth year in a row. DJSI is a global index to track the leading sustainability-driven companies. We are proud to have been named to Fortune magazine's 2021 list of the "World's Most Admired Companies." 


MetLife is committed to building a purpose-driven and inclusive culture that energizes our people. Our employees work every day to help build a more confident future for people around the world.


We want to make it simple for all interested and qualified candidates to apply for employment opportunities with MetLife.  For further information about how to request a reasonable accommodation, please click on the Disability Accommodations link below.


MetLife is a proud Equal Employment Opportunity and Affirmative Action employer dedicated to attracting, retaining, and developing a diverse and inclusive workforce. All qualified applicants will receive consideration for employment at MetLife without regards to race, color, religion, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity or expression, age, disability, national origin, marital or domestic/civil partnership status, genetic information, citizenship status, uniformed service member or veteran status, or any other characteristic protected by law.


MetLife maintains a drug-free workplace.


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Nearest Major Market: New York City