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Senior Manager, Customer Data & Analytics, Marketing Sciences

Date Posted: Nov 15, 2021

Location: New York, NY, US, 10166

Company: MetLife

Department:

The MetLife Global Brand & Marketing (GBM) team has been evolving in line with MetLife’s transformation to a company that delivers greater value for our customers, employees and shareholders, Today, GBM is a strategic, customer-focused marketing practice that is dedicated to driving business impact across the globe. With a focus on customer led value propositions, relevant customer engagement and fostering a purpose driven brand, the team is committed to enhancing MetLife’s relationship with its customers and helping them navigate life’s twists and turns. GBM has 450+ employees in global, regional and local roles.

 

The Role:

The Senior Manager, Customer Data & Analytics will be a key role within the Global Marketing Science’s group, responsible for progressing and putting into practice MetLife’s Customer Data Strategy.  In addition, this role will also flow to other key important workstreams across the Global Marketing Strategy & Sciences (GMSS) function to help deliver our shared goal with Global Technology Operations (GTO) of Strengthen our customer data and analytics capabilities.

 

Key Responsibilities:

 

  • Partner with IT and other ‘analytics’ areas to develop and progress Customer Data Strategy, including best in class processes and techniques to leverage data science across MetLife.
  • Progress Next gen customer analytics
  • Develop playbooks, frameworks and toolkits to access, structure and use customer data to solve specific business challenges.
  • Contribute in designing data driven use cases and recommend analytical levers to apply
  • Oversee and manage the E2E implementation of data driven use cases (i.e. New customer acquisition, Cross sell optimization, retention, etc.)
  • Translate complex data & analytics into easily understood concepts for business utilization
  • Oversee/advise execution of research and marketing analytics’ protocols in the development of projects, research or analytics models, gaining insights to better inform business performance. 
  • Coordinate, manage and oversee key marketing sciences projects such as (but not limited to): KPI tracking and dashboard development, data coordination to support analytics models.
  • Work across the full spectrum of marketing sciences focus areas including strategic insights & performance analytics.
  • Manage research, data mining, predictive modeling and business analytics projects.
  • Partner with cross-functional teams to understand their business hypotheses; scope data science work appropriately based on this analysis to drive their objectives.
  • Project work that deliver both tactical and strategic insights to drive business results.
  • Builds strong working relations and improves workflow and organizational issues.
  • Participate in the development of processes and approaches to improve the effectiveness and visibility of data science and the advancement of marketing analytics.
  • Collect, analyze data for its use to and drive actionable and clear recommendations to the Business.
  • Leverage data science tools and techniques to analyze large data sets to develop and customize models/algorithms used uncover trends, patterns and insights in the data.
  • Partner with global teams to distribute/train on newly developed process and guidelines.

 

Essential Business Experience and Technical Skills:

 

Required:

  • 6+ years of experience in business/data setting with experience in data analysis, data stewardship, data modeling.
  • Background in design of experiments (A/B testing), regression modeling, and other techniques.
  • Strong experience across descriptive, predictive, and prescriptive analytics. Experience in building or managing complex level statistical and data mining models. Advanced data preparation skills. Extracting, modeling and manipulating large data sets e.g., Survey data, 1st , 2nd and 3rd party data).
  • Strong grasp of data management and data flow as it relates to disparate reporting systems (e.g. ad serving, digital analytics, lead and sales reporting).
  • Ability to conduct research using statistical, data mining and predictive analytics tools.
  • Established track record of managing and prioritizing multiple projects and tasks simultaneously.
  • Basic knowledge of marketing principles, fundamental finance & budgeting concepts.
  • Sound business acumen with results-driven mindset and sense of urgency.
  • Experience on customer analytics practices such as Demand Generation, Churn Prevention, Customer Life Time Value, Experience optimization, UX Testing etc.

 

Preferred:

  • Bachelor’s degree in Marketing, Statistics, Economics, Math as well as any other related field of expertise.
  • Proficiency in Tableau, Power BI or other BI data aggregation and visualization software.
  • Material experience and proficiency in statistical packages such as SAS, SPSS, Alteryx is a plus.
  • Conceptual modeling: Ability to share and articulate modeling.
  • Fluency in digital industry standard reporting tools such as Google Analytics, Adobe Analytics & DoubleClick.
  • Comfort with typical advanced analytics concepts as applied to the marketing function.

 

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MetLife:

MetLife, through its subsidiaries and affiliates, is one of the world’s leading financial services companies, providing insurance, annuities, employee benefits and asset management to help its individual and institutional customers navigate their changing world. Founded in 1868, MetLife has operations in more than 40 countries and holds leading market positions in the United States, Japan, Latin America, Asia, Europe and the Middle East.

 

We are one of the largest institutional investors in the U.S. with $642.4 billion of total assets under management as of March 31, 2021. We are ranked #46 on the Fortune 500 list for 2021. In 2020, we were named to the Dow Jones Sustainability Index (DJSI) for the fifth year in a row. DJSI is a global index to track the leading sustainability-driven companies. We are proud to have been named to Fortune magazine's 2021 list of the "World's Most Admired Companies." 

       

MetLife is committed to building a purpose-driven and inclusive culture that energizes our people. Our employees work every day to help build a more confident future for people around the world.

 

 

We want to make it simple for all interested and qualified candidates to apply for employment opportunities with MetLife.  For further information about how to request a reasonable accommodation, please click on the Disability Accommodations link below.

 

 

MetLife is a proud Equal Employment Opportunity and Affirmative Action employer dedicated to attracting, retaining, and developing a diverse and inclusive workforce. All qualified applicants will receive consideration for employment at MetLife without regards to race, color, religion, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity or expression, age, disability, national origin, marital or domestic/civil partnership status, genetic information, citizenship status, uniformed service member or veteran status, or any other characteristic protected by law.

 

MetLife maintains a drug-free workplace.

 

 


Nearest Major Market: New York City