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AVP, Brand Communications

Date Posted: Oct 18, 2018

Location: New York, NY, US, 10166

Company: MetLife

PositionAVP, Brand Communications

 

Job Location: New York, NY

 

Department:

 

MetLife is in the midst of a corporate transformation from a sales-led culture to one that is customer and insight led. Since we refreshed our brand two years ago we have been delivering on our promise to be the trusted partner to help our customers navigate life’s twists and turns. We have a great story to tell. We need you to help us tell it.

 

The Role:

 

Our customers. Consumers in general. Employees and members of our global marketing team. These are the audiences you’ll be charged with connecting with should you take on this assistant vice president, communications business partner role.

 

A strategic counselor and a roll-up-your-sleeves executor, the person who takes on this role must be capable of blending big creative ideas with analytical skills, and have the ability to influence and counsel in a collaborative and matrix environment. We’re looking for a genuine storyteller who is adept at listening and partnering with key senior leaders to develop, manage and execute communication strategies that are fresh, interactive and fun.

 

What you’ll do: drive visibility, relevance and recognition for the MetLife brand globally, generating both internal and external understanding of the value added by marketing. You will work in close proximity to and have direct visibility to key senior leaders across the marketing functions, including the global and regional Chief Marketing Officers as well as their leadership teams. Your time will be divided between delivering thoughtful and engaging messages to internal audiences and generating interest and excitement about the MetLife brand externally. This role requires fluency in the language of both marketers and business leaders and an instinct for identifying a compelling story and knowing how to connect relevant audiences to this narrative. 

 

We’re looking for an individual with a keen attention to detail and the motivation to consistently provide quality work. This position reports to the Vice President of Communications for the U.S. and GBM and manages PR agency resources.

 

 

Key Responsibilities:

 

  • Develop and execute strategic internal and external communications programs to support MetLife marketing and the MetLife brand
  • Provide communications counsel to business leaders and develop leadership communications for the CMO and other marketing leaders
  • Develop a narrative for MetLife’s marketing story and identify opportunities in which that story can be featured
  • Establish effective communications platforms and processes for Global Brand Marketing to drive internal and external awareness and engagement
  • Integrate with the marketing team to develop holistic marketing communications campaigns
  • Deliver media coverage and activate internal and external communications channels
  • Supervise external agency and manage related budgets
  • Simplify complex strategies and make them understandable and relevant to a variety of audiences

 

 

Key Relationships:

 

  • Reports to: VP, Communications
  • Direct reports/team: No direct reports
  • Key Stakeholders: Global Chief Marketing Officer, Regional Chief Marketing Officers

 

Candidate Qualifications:

 

Essential Business Experience and Technical Skills:

 

Required:
 

  • Bachelor’s degree
  • 10 years of experience in communications and/or public relations
  • 5 years of experience working in consumer brands 
  • 5 years of experience  with traditional media, social media and new media channels with demonstrated results using them internally and externally to engage stakeholders
  • 5 years of experience leading global business or working in a global environment

 

Preferred:
 

  • Track record of success in executing integrated communications programs and working with other marketing disciplines
  • Professional approach to working with senior level executives and providing counsel on  communications issues
  • Strong and effective writing skills
  • Sound judgment as a communications professional
  • High proficiency in written and verbal communication
  • High energy and strong work ethic
  • Positive attitude and willingness to take initiative, share perspectives and make things happen
  • Passion for media relations
  • Agency experience a plus

 

 

Leadership Competencies:

 

  • Thinks Strategically – Sets direction aligned to the company’s strategy, applying external and global perspective to meet local and global needs.
  • Motivates People – Gains people commitment to achieve business objectives through clear communication of the company’s vision and flexing leadership styles to inspire high performance.
  • Creates Partnerships – Authentically builds trusted relationships and collaborates across global, diverse and multi-functional teams to successfully drive business objectives.
  • Seizes Opportunity – Seeks new opportunities and ways to create balanced business growth while improving operational capabilities.
  • Focuses on Customers – Promotes customer centricity and ensures focus on creating great customer experiences to achieve competitive advantage.


 

MetLife:

 

MetLife, through its subsidiaries and affiliates, is one of the world’s leading financial services companies, providing insurance, annuities, employee benefits and asset management to help its individual and institutional customers navigate their changing world. Founded in 1868, MetLife has operations in more than 40 countries and holds leading market positions in the United States, Japan, Latin America, Asia, Europe and the Middle East.

 

We are one of the largest institutional investors in the U.S. with more than $500 billion in managed assets as of December 31, 2016. We are ranked #42 on the Fortune 500 list for 2017. In 2017, we were named to the Dow Jones Sustainability Index (DJSI) for the second year in a row. DJSI is a global index to track the leading sustainability-driven companies.

           

Our goal in everything we do is to offer customers truly differentiated value propositions that allow us to establish clear competitive advantages. We pride ourselves on being a trusted partner to our customers as they navigate life’s twists and turns. Visit us at www.metlife.com to learn more about our brand, history, and values.

 

 

MetLife is a proud equal opportunity/affirmative action employer committed to attracting, retaining, and maximizing the performance of a diverse and inclusive workforce. It is MetLife's policy to ensure equal employment opportunity without discrimination or harassment based on race, color, religion, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity or expression, age, disability, national origin, marital or domestic/civil partnership status, genetic information, citizenship status, uniformed service member or veteran status, or any other characteristic protected by law.

 

MetLife maintains a drug-free workplace.


Nearest Major Market: New York City