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AVP, FW&E Business Development Lead

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Date Posted: Jun 14, 2022

Location(s): Bloomfield, CT, US, 6002 New York, NY, US, 10166 Bridgewater, NJ, US, 8807

Company: MetLife

Job Location: New York, New Jersey, Connecticut

Alternate Job Location: Work from Home



Background / Context

For over 150 years, MetLife has helped generations of customers around the world protect their property, finances, family, and future. But for us, it's never been enough just to sell somebody an insurance policy. We have always looked for ways to help people live better, healthier lives. Today, as people's needs are changing faster than ever, we are working harder than ever to transform our business to meet those needs.


One of our competitive advantages is the relationships we have with our institutional customers, brokers and consultants, based on the expertise we’ve developed over many years identifying and meeting their needs. Our opportunity is to build on our heritage by extending that trust and long-term commitment to individual workers, creating lifelong relationships and delivering on our promise to help build a more confident future together.


This “Next Horizon” of MetLife’s enterprise strategy is rooted in customer intimacy, informed by data analytics, and enabled by digital capabilities. Financial Wellness and Engagement (FW&E) is a new division created within the U.S. Business to bring this vision to life. Our focus is on deepening our relationships with our customers, both through existing MetLife products and services across our US Business lines as well as through new, innovative solutions based on emergent workforce needs.


Key to the Next Horizon strategy is building lifelong relationships with MetLife’s end customers through deep engagement. FW&E aims to accomplish this by providing highly valuable experiences, delivered through a first of its kind, financial wellness solution, to its customers through a modern digital platform and ecosystem. The solution will provide Employers with an opportunity to solve the engagement gap across their existing benefit offerings while providing their employees with the tools necessary to make progress in their financial lives.



Role Value Proposition

The focus of the AVP – FW&E Business Development Lead is to support the field and maximize the distribution of Financial Wellness products and capabilities through large national and regional brokers and other large aggregators (including PEOs, associations, general agent programs, affinity groups, gig platforms, amongst many others). This also includes expanding specific products and integrations with HR technology platforms.


In addition, the role is responsible for developing a deep understanding of the FW&E portfolio and our highest value distribution opportunities, including the following components:


· External Face to the distribution partner to identify and develop larger, aggregated opportunities.

· Relationship development and management, program set-up, execution and management of key milestones and results

· Responsible for assigned growth objectives

· Main point of contact and support for account executives and sales leaders who source some of these opportunities through their distribution relationships


Finally, the AVP – FW&E Business Development Lead will also serve as the lead on marketplace trends and competitor positioning for financial wellness products and capabilities for the organization, working closely with product, distribution and US marketing science resources to keep insights and analysis current.

Key Responsibilities:

The key responsibilities for this role include the following:

· Strategic identification of outsized opportunities for FW&E product and capability growth (Upwise, engagement and Aura, etc.). Relationship management, development and execution of these opportunities.

· Development of FW&E product and capability growth with the following types of distribution partners

o Key national and regional brokers

o General agents

o Third Party Administrators

o HR tech firms (ben admin, enrollment tech, etc.)

o PEOs and Associations

o Affinity platforms

o Gig platforms

o Health plans, etc.

· Ability to partner with key groups, including:

o Dependencies with product, service, technology, legal

o Tight coordination with Market Leadership

o Tight coordination with VP Broker & HR tech firms

o Alignment & commitment with each firm

o Quarterly benchmarks, reporting and action planning

o Develop joint business plan that can be executed at national and local level

· Identify, prioritize and help manage key relationships to create measurable business results

· Ensure proper connections, implementation processes and key performance indicators are created and measured.

· Create strategic plans and deploy tactical activities to optimize new and expanded distribution.

· Internally influence and educate cross functional partners to optimize the partnership success.

· Serve as an effective leader ensuring that goals are aligned with the rest of the organization

Essential Business Experience and Technical Skills:

The position requirements for this role include the following:

· Creative and strategic thinker with a passion for innovation

· Thrive in entrepreneurial environment and agile ways of working; comfortable with experimentation

· Operate with a bias for action – challenge the status quo by continuously innovating and improving

· Change agent with high adaptability; a test, learn, and experimentation mindset

· Strong influencing and communication skills with ability to work with senior management and partners across the organization

· Strong oral, written and presentation communication skills

· BS or equivalent from a top ranked institution; personal finance background preferred

· 10+ years of related work experience in US insurance or financial services industry

· Experience in financial services strategy development, business intelligence and project management

· Knowledge of the markets, competitors, industry trends, products and distribution methods, specifically the evolving financial wellness space

· Exhibit strong collaboration skills and ability to engage across multiple functions and business units

· Be a self-starter, with the ability to balance multiple priorities simultaneously

· Ability to manage consensus at various levels and cultivate strategic internal and external relationships

· Strong team builder, inclusive by nature

· Excellent communication – both verbal and written

· Strong project management skills

· Deep experience with developing and maintaining market insights and competitor intelligence


Leadership Competencies

· Thinks Strategically - Sets direction aligned to the company’s strategy, applying external and global perspective to meet local and global needs, putting the customer at the center of everything we do in pursuit of MetLife’s purpose

· Motivates People - Gains people commitment to achieve business objectives through clear communication of the company’s vision and flexing leadership styles to inspire high performance.

· Creates Partnerships - Authentically builds trusted relationships and collaborates across global, diverse and multi-functional teams to successfully drive business objectives.

· Seizes Opportunity - seeks new opportunities and ways to create balanced business growth while improving operational capabilities

· Models our Values - Creates a culture that promotes the company’s values and standards through role modeling, accountability and ownership of decisions.

· Focuses on Customers - Promotes customer centricity and ensures focus on creating great customer experiences to achieve competitive advantage.

· Drives Results - Sets aggressive goals and is accountable for continuously driving improved performance, leading change and ensuring high standards.


Key Relationships:

· Reports to: VP, Head of Programming, FW&E

· Direct reports/team: N/A

· Key Stakeholders: FW&E Senior Leadership Team, Group Benefits sales, distribution development, and service leaders, Marketing, Finance, other relevant functional leaders




MetLife, through its subsidiaries and affiliates, is one of the world’s leading financial services companies, providing insurance, annuities, employee benefits and asset management to help its individual and institutional customers navigate their changing world. Founded in 1868, MetLife has operations in more than 40 countries and holds leading market positions in the United States, Japan, Latin America, Asia, Europe and the Middle East.


We are one of the largest institutional investors in the U.S. with more than $586 billion in total assets under management as of March 31, 2019. We are ranked #43 on the Fortune 500 list for 2018. In 2018, we were named to the Dow Jones Sustainability Index (DJSI) for the third year in a row. DJSI is a global index to track the leading sustainability-driven companies.


Our goal in everything we do is to offer customers truly differentiated value propositions that allow us to establish clear competitive advantages. We pride ourselves on being a trusted partner to our customers as they navigate life’s twists and turns. Visit us at to learn more about our brand, history, and values.

MetLife is a proud equal opportunity/affirmative action employer committed to attracting, retaining, and maximizing the performance of a diverse and inclusive workforce. It is MetLife's policy to ensure equal employment opportunity without discrimination or harassment based on race, color, religion, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity or expression, age, disability, national origin, marital or domestic/civil partnership status, genetic information, citizenship status, uniformed service member or veteran status, or any other characteristic protected by law.


MetLife maintains a drug-free workplace.




“At MetLife, we’re leading the global transformation of an industry we’ve long defined. United in purpose, diverse in perspective, we’re dedicated to making a difference in the lives of our customers.”