We are transforming the way that we do marketing at MetLife. Our focus is on gaining a clearer and deeper understanding of our customers and how we can best serve them. We’re creating offerings that will meet their needs, delivering these offerings via their preferred distribution and media channels, and monitoring and optimizing the success of these offerings to ensure we continuously meet their evolving needs. Our new Global Marketing Operating Model not only enables us to deliver on our new business model and way of marketing, but it will also result in tangible business outcomes and benefits for you as a MetLife marketer.
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