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VP, Marketing Strategy & Planning

Date Posted: Feb 24, 2019

Location: New York, NY, US, 10166

Company: MetLife

Job Location:     New York, NY



The MetLife Global Brand & Marketing (GBM) team has been evolving in line with MetLife’s transformation to a company that delivers greater value for our customers, employees and shareholders, Today, GBM is a strategic, customer-focused marketing practice that is dedicated to driving business impact across the globe. With a focus on customer led value propositions, relevant customer engagement and fostering a purpose driven brand, the team is committed to enhancing MetLife’s relationship with its customers and helping them navigate life’s twists and turns. GBM has 450+ employees in global, regional and local roles.


Global Marketing Strategy & Sciences is a newly established function with overall responsibility for identifying insights to define customer, channel and portfolio strategies to better anticipate and deliver on customer needs and marketing opportunities, while measuring impact and standards.  This function also oversees the MetLife Brand Strategy and the planning process for setting the strategic plan for Marketing globally.


The Role:

Reporting directly to the SVP, Global Marketing Strategy & Sciences, the Vice President, Marketing Strategy & Planning is a key member of the GBM leadership team. This role is responsible for establishing the strategy for the Marketing function globally as well as overseeing the prioritization and planning of activities globally. S/he will lead a team who has specific oversight for strategies across customer solutions, demand management, customer loyalty and marketing strategy planning.  This role will be responsible to develop marketing best in class methodologies, frameworks and approaches to drive business objectives.  This role will work closely with senior business leaders, Regional CMOs, and local CMOs to develop marketing strategies in these areas that can be applied globally. This role will also be responsible to aggregate strategies being developed at local level and to evaluate and leverage those strategies in different regions and markets. This role will work closely with the Enterprise Strategy Group to help develop business strategies and then partner with the regional marketing teams to implement these strategies as it relates to marketing. Examples include the marketing components related to design and implementation of new product development globally. This role will be seen as a subject matter expert as it relates to the overall development and application of Marketing Strategy globally.


Key Responsibilities:

  • Working closely with Enterprise Strategy, regional marketing and regional and local business teams, create global marketing strategies and initiatives designed to accomplish business objectives; drive large scale solutions including customer value propositions, loyalty programs and measures, demand management, and go-to-market solutions
  • Identify and apply best-in-class methodologies, innovations, next generation capabilities, future trends and approaches and apply them globally; develop standardized templates and tools that can be utilized by markets globally
  • Manage the long term and yearly marketing strategy planning process; lead and coordinate activities with regional and local CMOs, identify key priorities globally, identify necessary resources and implement the annual plan while focusing on longer term marketing activities to achieve business objectives; lead the development of cross functional charters to focus resources to drive business objectives
  • Coordinate planning process with GTO, Finance, and Product organizations to bring a holistic planning approach to all marketing activities globally that are connected to driving business impact
  • Identify needed capabilities to deliver on changing business needs and partner with Marketing Operations and Learning and Development to help develop the necessary capabilities to deliver on business objectives
  • Develop global community of practice related to marketing strategy and provide subject matter expertise to global marketing organization to reginal and local marketing teams


Key Relationships:

  • Reports to: SVP, Marketing Strategy and Sciences
  • Direct reports/team: VP Customer Solutions, 3 AVP Marketing Strategists
  • Key Stakeholders: Regional Presidents, Country GMs, Enterprise Strategy, GBM Senior Leadership Team, Marketing functional leadership (Customer Experience and Design and Marketing Operations), regional and local CMOs, Global Technology & Operations


Essential Business Experience and Technical Skills:

  • Outstanding strategic marketing capabilities with ability to put in place strategic marketing frameworks and respond to the demand for marketing disciplines across the business as the company continues its transformation
  • Strategist and a practitioner – someone who can shape, teach and influence as well as understand and help to deliver on explicit revenue, income and cash flow targets
  • Ability to collaborate effectively across a diverse set of stakeholders to win support and align agendas, as well as the personal leadership style necessary to attract, energize and develop a high-performance team; pragmatism, tenacity, and practicality correlate with success in this role as do a strong commercial acumen and sales understanding
  • Demonstrated experience of commercial acumen and organizational agility – the ability to handle large-scale change programs, the comfort to influence without always having direct control, and the savvy to navigate complex and global structures; financial services experience, while helpful, is not required
  • Commercial acumen and value creation mind-set – understand linkages across balance sheet, income statement, cash flow statement
  • Both B2B and B2C marketing experience preferred
  • Multi-channel experience across multiple lines of business and geographies
  • Well-established academic credentials in business and marketing studies, as well as MBA , desirable
  • Global citizen – think globally, act locally


Marketing Competencies

  • Demonstrates Business Acumen – Applies a deep understanding of how value is created for MetLife to effectively deliver business objectives and goals
  • Leads the Case for Change – Builds trusted relationships and makes clear fact-based recommendations to effectively demonstrate impact and drive change through the organization
  • Develops Fresh, Actionable Insights – Combines multiple learnings into powerful, actionable insights
  • Takes an External Perspective – Collect and analyze a broad range of external information to inform agile business decision-making
  • Develops Insight Led Value Propositions – Identifies, develops, optimizes and validates winning Value Propositions
  • Delivers Differentiating Solutions – Works effectively with the business to define, prioritize and deliver the solutions needed to add value
  • Optimizes Marketing Performance – Collects and interprets data to measure performance against goals to drive continuous improvement
  • Scopes Customer Opportunity – Defines current state of customer relationship, the opportunity at stake and associated implications
  • Develops Experience Strategy and Roadmap – Crafts the strategy for delivering a distinctive experience that deepens our relationship with customers


Leadership Competencies:

  • Thinks Strategically – Sets direction aligned to the company’s strategy, applying external and global perspective to meet local and global needs.
  • Creates Partnerships – Authentically builds trusted relationships and collaborates across global, diverse and multi-functional teams to successfully drive business objectives.
  • Grows Talent – Inclusively and pro-actively develops talent, empowers individuals and manages diverse teams to drive engagement and performance.
  • Drives Results – Sets aggressive goals and is accountable for continuously driving improved performance, leading change and ensuring high standards.




MetLife, through its subsidiaries and affiliates, is one of the world’s leading financial services companies, providing insurance, annuities, employee benefits and asset management to help its individual and institutional customers navigate their changing world. Founded in 1868, MetLife has operations in more than 40 countries and holds leading market positions in the United States, Japan, Latin America, Asia, Europe and the Middle East.


We are one of the largest institutional investors in the U.S. with more than $584 billion in managed assets as of March 31, 2018. We are ranked #43 on the Fortune 500 list for 2018. In 2018, we were named to the Dow Jones Sustainability Index (DJSI) for the third year in a row. DJSI is a global index to track the leading sustainability-driven companies.


Our goal in everything we do is to offer customers truly differentiated value propositions that allow us to establish clear competitive advantages. We pride ourselves on being a trusted partner to our customers as they navigate life’s twists and turns. Visit us at to learn more about our brand, history, and values.



MetLife is a proud equal opportunity/affirmative action employer committed to attracting, retaining, and maximizing the performance of a diverse and inclusive workforce. It is MetLife's policy to ensure equal employment opportunity without discrimination or harassment based on race, color, religion, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity or expression, age, disability, national origin, marital or domestic/civil partnership status, genetic information, citizenship status, uniformed service member or veteran status, or any other characteristic protected by law.

MetLife maintains a drug-free workplace.

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