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Lead Global Marketing Strategic Insights (Global Brand & Marketing)

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Date Posted: Jun 27, 2022

Location(s): New York, NY, US, 10166

Company: MetLife

Lead Global Marketing Strategic Insights (Global Brand & Marketing)


Job Location: New York, NY (Hybrid schedule- in office Monday, Tuesday, Wednesday)


Role Value Proposition:  Reporting directly to the AVP, Global Marketing Strategic Insights, the Lead Marketing Strategic Insights role is responsible to drive excellence across the full marketing research spectrum to support development of brand positioning strategy, deep understanding of consumers and customers across the globe, brand and reputation measurement, value proposition work,  as well as custom studies.


This role requires strong consultative skills to understand business needs / detect problems in order to design research such as bespoke qualitative & and quantitative studies to identify signals that will help businesses react to changing customer needs and expectations, ability to connect the dots across several bodies of research, social listening and competitive intelligence to generate strategic insights as well as design and utilize user insights and testing to improve our customer experience design efforts.   In addition, this leader will work in close collaboration and flex & flow to strategic projects & Performance Analytics workstreams to ensure holistic view on customer metrics, marketing analytics, and data strategy. This leader will partner closely with MetLife’s regional and country marketing teams, Customer Experience team and with the Global Brand Marketing leaders to develop key actionable insights.


MetLife’s is committed to being a customer-centric company.  This role will provide leadership to a centralized team that will continue to build this capability with the goal of driving customer centric practices across our key markets.  This team will help the company adopt a customer centric point of view, build customer-centric capabilities, and continuously track our progress relative to competition.


Key Responsibilities:

  • Design learning programs and the tools to define customer strategies & enable strategic planning.
  • Execute the strategic role of research and insights across business lines, channels, geographies and customers.
  • Design and commission key global research and customer focused insight studies; develop innovative methods to extract real actionable insights to further enhance our customer relationships.
  • Help build a best-in-class research community with best practices for new capabilities and a knowledge-sharing culture with a focus on translating customer and user needs and expectations into strategic insights for business action.
  • Provide best practices and capability building for Marketing with focus on Journey Mapping, Customer Experience and User Experience.
  • Collaborate with all key Global Brand & Marketing, regional and key local teams to support their efforts and guide them in increasing their influence in the organization by providing the right insights through conducting appropriate research.
  • Deliver actionable and strategic insights rooted in insights and analytics.
  • Communicate insights in a compelling way to inspire action.

Essential Business Experience and Technical Skills:

The successful candidate will be a senior marketing insights leader, with a strong record of success and increasing responsibility in unearthing insights behind marketing-driven business growth.

  • 7 + years of relevant experience. Financial Services/Insurance Expertise preferred.
  • Strong marketing research methodology skills; needs to be an expert in the field and bring marketing science discipline to full spectrum of primary marketing research as well as able to provide strong linkage to secondary research and performance analytics.
    • Has a wide variety of research experience covering generative, foundational, tactical research methods with proven track record successfully leveraging a wide variety of research methodologies (e.g. Quantitative Studies, Focus Groups, IDIs).
    • Quantitative research experience with brand research (positioning, brand health measurement, etc.), new product development, segmentation, employee/customer satisfaction and product research.
  • Ability to translate research findings into strategic insights and recommendations to inform marketing, product and brand strategies.
  • Understanding of Analytic & BI software (SPSS, SAS, R; SQL) preferred.
  • Strong understanding of marketing methodology including customer journey mapping and insights process.
  • Demonstrated ability in forming trusted advisor and influencer relationships with internal partners or clients, especially in a matrix organization.




MetLife, through its subsidiaries and affiliates, is one of the world’s leading financial services companies, providing insurance, annuities, employee benefits and asset management to help its individual and institutional customers navigate their changing world. Founded in 1868, MetLife has operations in more than 40 countries and holds leading market positions in the United States, Japan, Latin America, Asia, Europe and the Middle East.


We are one of the largest institutional investors in the U.S. with $642.4 billion of total assets under management as of March 31, 2021. We are ranked #46 on the Fortune 500 list for 2021. In 2020, we were named to the Dow Jones Sustainability Index (DJSI) for the fifth year in a row. DJSI is a global index to track the leading sustainability-driven companies. We are proud to have been named to Fortune magazine's 2021 list of the "World's Most Admired Companies." 


MetLife is committed to building a purpose-driven and inclusive culture that energizes our people. Our employees work every day to help build a more confident future for people around the world.



We want to make it simple for all interested and qualified candidates to apply for employment opportunities with MetLife.  For further information about how to request a reasonable accommodation, please click on the Disability Accommodations link below.



MetLife is a proud Equal Employment Opportunity and Affirmative Action employer dedicated to attracting, retaining, and developing a diverse and inclusive workforce. All qualified applicants will receive consideration for employment at MetLife without regards to race, color, religion, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity or expression, age, disability, national origin, marital or domestic/civil partnership status, genetic information, citizenship status, uniformed service member or veteran status, or any other characteristic protected by law.


MetLife maintains a drug-free workplace.



Nearest Major Market: New York City