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Digital Marketing Specialist - Investment Management Marketing

Date Posted: Jan 14, 2022

Location: Whippany, NJ, US, 7981

Company: MetLife


MetLife Investment Management Marketing:

The MetLife Investment Management Marketing (MIM Marketing) team is tasked with collaborating with the Institutional Client Group and Public Fixed Income, Private Capital and Real Estate investment teams to grow MIM’s third-party asset management business.

We also support the marketing efforts of our Agriculture Finance business. MIM Marketing is a strategic, client-focused marketing practice that is dedicated to driving business impact in all regions where MIM is offering investment management and commercial lending services. With a focus on client led value propositions, relevant client engagement and fostering a purpose driven brand, the team is committed to enhancing MIM’s relationship with its clients and showing clients that MIM is institutional, but far from typical.


Role Value Proposition: 

The MetLife Investment Management (MIM) Digital Marketer plays a critical role in helping the business drive MIM’s growth by using digital channels to promote the business.  This role is involved in implementing content on all of MIM’s digital channels (website and LinkedIn) as well as executing email marketing campaigns to both build familiarity of MIM and to build loyalty among existing clients. 


This role is becoming increasingly important in MIM’s Marketing team as the industry moves to more and more digitalization of its marketing efforts.  The ideal candidate is a digital native that will support both the activation of our digital efforts as well as the enablement of our digital capabilities to support the business.


Key Responsibilities:

  • Acting as a stakeholder-facing marketer, the role will plan and execute integrated digital marketing campaigns for a diverse set of business units within MIM across all digital channels including website, email campaigns, social media platforms, and marketing automation platform
  • Track, report and optimize paid and non-paid tactics on our own digital channels and third-party channels on a regular cadence, and determine metrics to analyze for continuous optimization, partnering with advertising lead
  • Define and implement capabilities and tools required to enable digital marketing, campaign management, and engagement programs. These include internal/external digital marketing tools and digital platforms such as CMS, campaign tools, asset management (for digital images, videos, etc.), analytics, and marketing automation tools.
  • The role will be responsible for the activation of key marketing strategies in digital channels, more specifically:
    • Email – Execute email marketing campaigns to promote thought leadership and generate leads. This involves drafting email messaging for thought leadership papers,  creating invites for webcasts (with goal of generating leads), managing campaigns in the U.S., Europe and Asia Pacific, monitoring statistics and continually looking for ways to improve the open and click thru rates.
    • Website – Manage content on MIM website. This includes working with MIM Marketing team, sales and investments teams as well as legal and compliance partners to decide what content needs to be added to the website, what content needs to be removed and what content needs to be enhanced, and coordinate with our Global Technology Office and/or outsource partners for implementation. The Digital Marketer will also work with the MIM Marketing team including the advertising lead to support website needs for advertising efforts.
    • Social (LinkedIn) – Manage MIM’s LinkedIn page identifying what we should post on LinkedIn. writing the copy for the posting and scheduling the posting.
  • Work with Legal and Compliance to ensure all materials posted on digital channels have been approved including the appropriate disclaimers.
  • Work with the Finance Department to obtain all relevant asset under management figures to post to our website on a quarterly basis.
  • Conduct competitive analysis on competitors’ websites and social media channels to determine how we can improve and better position our digital channels as well as improve the client experience on our digital channels.
  • Work with our digital agencies to design website or email templates and manage reporting metrics.
  • Tag content and implement search engine optimization techniques as required.


Essential Business Experience and Technical Skills:


  • 5-7+ years of marketing experience, including 2+ years of website, social media and email marketing experience preferably in a financial services role.
  • Working knowledge of: channel specific marketing (Email, LinkedIn, Web, SEO, SEM, Paid Search, etc.); digital analytics; and automation solutions
  • Sound functional knowledge of the Adobe Marketing Cloud solutions strongly preferred, including marketing automation tools, such as Marketo, or equivalent (e.g. Salesforce Marketing Cloud).
  • Demonstrated success in the implementation of digital marketing solutions, partnering with technical teams in the development of automation requirements and/or supporting systems deployment
  • Copywriting experience in digital channels, with the ability to write compelling copy for webcast invites, email marketing pieces, LinkedIn posts and website content
  • Knowledge of basic HTML
  • Knowledge of SEO
  • Ability to think strategically, understand business risk and apply creative problem-solving skills
  • Self-starter with ability to make/contribute to recommendations; and prioritize and manage multiple projects
  • Ability to adapt to shifting priorities, demands, and timelines by utilizing problem-solving skills
  • Proven ability to develop and maintain strong professional relationships with internal clients, vendors and colleagues, working with distributed international stakeholders
  • Strong oral and written communication, analytical, and interpersonal skills
  • Highly organized with strong attention to detail



  • Bachelor’s degree in marketing or related field strongly preferred; Master’s degree a plus
  • Copywriting experience specifically in an asset management or financial services environment is preferred


Business Category

MetLife Investment Management Marketing


Number of Openings




At MetLife, we’re leading the global transformation of an industry we’ve long defined. United in purpose, diverse in perspective, we’re dedicated to making a difference in the lives of our customers.



MetLife, through its subsidiaries and affiliates, is one of the world’s leading financial services companies, providing insurance, annuities, employee benefits and asset management to help its individual and institutional customers navigate their changing world. Founded in 1868, MetLife has operations in more than 40 countries and holds leading market positions in the United States, Japan, Latin America, Asia, Europe and the Middle East.


We are one of the largest institutional investors in the U.S. with $659.6 billion of total assets under management as of December 31, 2020. We are ranked #48 on the Fortune 500 list for 2020. In 2020, we were named to the Dow Jones Sustainability Index (DJSI) for the fifth year in a row. DJSI is a global index to track the leading sustainability-driven companies.   


MetLife is committed to building a purpose-driven and inclusive culture that energizes our people. Our employees work every day to help build a more confident future for people around the world.  Visit us at to learn more about our brand, history, and values. 


We want to make it simple for all interested and qualified candidates to apply for employment opportunities with MetLife.  If you need assistance and/or a reasonable accommodation due to a disability during the application or the recruiting process, please send a request to or call our Employee Relations Department at 1-877-843-3711.


MetLife is a proud Equal Employment Opportunity and Affirmative Action employer dedicated to attracting, retaining, and developing a diverse and inclusive workforce. All qualified applicants will receive consideration for employment at MetLife without regards to race, color, religion, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity or expression, age, disability, national origin, marital or domestic/civil partnership status, genetic information, citizenship status, uniformed service member or veteran status, or any other characteristic protected by law.


MetLife maintains a drug-free workplace.


Requisition #: 117519