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Campaign Management Associate

Date Posted: Dec 25, 2018

Location: Warwick, RI, US, 02886

Company: MetLife

Job Location: United States 


Role Value Proposition: 

This role is part of MetLife Auto & Home (MLAH), a key component of the Americas business.  MLAH designs, manufactures and distributes proprietary Property and Casualty insurance products through multiple distribution channels including Retail (Career Agent, Independent Agent, MPCG Alliance), GVWB and Direct channels.


Key Responsibilities: 

  • Responsible for designing, developing, implementing and managing new premium, retention, cost savings, and loss-ratio mitigation campaigns as well as loyalty and engagement tactics following a test & learn approach
  • Work closely with the Sr. Measurement and Optimization Consultant to define  campaign’s performance metrics, implement measurement plans and test strategies by leveraging MLAH’s campaign management platform
  • Communicate campaigns’ status updates to business partners, system stakeholders and production managers
  • Apply an expert understanding of business needs, goals, and challenges and connect them to the campaigns in order to tell a single story and develop tactics and functional specifications that can be executed in our campaign management platform
  • Constantly analyze campaign results and metrics to identify any improvement opportunities and take any actions needed
  • Provide recommendations and coordinate implementation of customer contact management solutions and rules aimed to simplify and improve customer experience
  • Identify technical issues within the campaign management platform and manage resolutions with IT or our external vendors
  • Provide campaign data environment architecture recommendations if needed
  • Provide feedback and recommendations that can help us improve the quality of MLAH customer database storing, usage and reporting capabilities
  • Partner closely with IT, Marketing, Product and other key stakeholders to ensure quality, effectiveness and timeliness of campaign deliverables and results
  • Apply a customer-centric lens to any problem and advocate the "customer" view


Essential Business Experience and Technical Skills:

  • Passion for the Customer; commitment to creating value through consistently excellent engagement
  • 3-5  years of relevant experience including proven track record as a campaign manager Proven experience with campaign management applications such as UNICA preferred
  • Proven understanding of data analytics and marketing optimization using business intelligence and/or statistical tools to query and interpret data
  • Must operate strategically, while leveraging the tactical skills to manage day-to-day business needs
  • Excellent project management skills; able to deliver projects with consistent high quality and on time
  • Willingness to 'roll up your sleeves' and perform tasks to get the job done efficiently and effectively
  • Cross-functional team player, and collaborator with excellent communication, influencing, and relationship-building skills at all organizational levels
  • Ability to triage issues and provide creative solutions to streamline operations
  • Intermediate or above knowledge of Microsoft Office; Excel, PowerPoint and Word
  • Undergraduate degree preferred


Business Category

P&C, Americas


Number of Openings



At MetLife, we’re leading the global transformation of an industry we’ve long defined. United in purpose, diverse in perspective, we’re dedicated to making a difference in the lives of our customers.” 



MetLife is a proud equal opportunity/affirmative action employer committed to attracting, retaining, and maximizing the performance of a diverse and inclusive workforce. It is MetLife's policy to ensure equal employment opportunity without discrimination or harassment based on race, color, religion, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity or expression, age, disability, national origin, marital or domestic/civil partnership status, genetic information, citizenship status, uniformed service member or veteran status, or any other characteristic protected by law.

MetLife maintains a drug-free workplace.

For immediate consideration, click the Apply Now button. You will be directed to complete an on-line profile. Upon completion, you will receive an automated confirmation email verifying you have successfully applied to the job.

Requisition #: 106070 

Nearest Major Market: Providence
Nearest Secondary Market: Rhode Island