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Director - Post Sales Engagement

Date Posted: Jun 17, 2019

Location: Singapore, HK, HK, 0

Company: MetLife



Digital is changing the way consumers shop for insurance products. Customers value an improved digital experience and are willing to switch to get the same. Global financial services and insurance firms are rethinking customer experience to remain competitive.


In line with our values of “Put Customer First” and “Be the Best”, we are embarking on a business transformation journey with an increased focus on providing a differentiated Customer Experience to help drive customer loyalty, persistency and engagement.


This critical role will be part of a cross-functional Agile team that designs and executes strategic customer engagement and loyalty initiatives to enhance Customer’s overall Life time value and will work in close partnership with functional leaders across Distribution, Marketing, IT, Operations and Customer Service to drive business results.


The Role:


Leverage customer insights to drive business results and enhance customer life time value,


  • Define an end to end customer engagement strategy and operating model
  1. Customized to targeted customer segments and
  2. Institutional or partner led basis key customer touchpoints
  3. Robust mechanism to track cross-sell, upsell and referrals


  • Execute best in class customer engagement initiatives in target markets
  1. Contextual and personalized messaging
  2. Data led engagement triggers
  3. Customer preferred communication medium, frequency and time  


  • Replicate successes across business units and markets
    1. High reusability and scalability  
    2. Leverage analytics for business predictability together with continuous test & learn driven optimization
    3. Adopt & integrate new age technology solutions


Key Responsibilities:


  1. Create, implement and manage an effective customer engagement, cross-sell, up-sell, referral and retention strategy that will maximize customer lifetime value and minimize churn.


  2. Partner with marketing science & analytics team to develop profiles of customers to be prioritized for engagement efforts based on the value generated. Identify opportunities to augment the customer database; in valuable customer segments.


  3. Design and implement value generating and protecting campaigns across prioritized customer touch-points to drive business results.


  4. Partner with distribution, marketing, operations and IT team to identify processes, experiences & moments of truth across customer lifecycle where digital solutions can be leveraged to enhance customer (internal & external) loyalty.


  5. End to end ownership to define, develop and implement multi-channel customer engagement initiatives in identified priority markets.


  6. Create a structured work plan for seamless execution with respective country teams and project manage to deliver on agreed business metrics.


  7. Execute test and learn pilots to optimize targeting, creative and customer communication and capture learnings and insights.


  8. Establish key metrics and reporting of agreed business KPIs and insights to key stakeholders.


  1. Establish periodic governance & engagement with respective country teams to collect implementation feedback, identify system, people or change management related challenges and identify alternative solutions to achieve planned business metrics.


  1.  Competitive and cross industry intelligence on best practices for customer engagement and loyalty.


Candidate Qualifications:


Essential Business Experience and Technical Skills:

  • Strong record of success in leading customer loyalty and multi-channel customer engagement initiatives, with experience of managing a marketing budget to drive cross-sell, up-sell and retention.   
  • 10 years+ experience in an MNC / large corporate house with at least 5 years+ experience in managing customer loyalty, retention and engagement initiatives. Financial services experience would be highly desirable, however is not essential.
  • In addition to English, fluent in either Mandarin or Korean language
  • Accomplished change management leader, able to operate effectively in a highly matrix environment.
  • MBA in Marketing from a reputed university or other advance degree preferred


Leadership Competencies:


  • Focuses on Customers – Promotes customer centricity and ensures focus on creating great customer experiences to achieve competitive advantage.


  • Thinks Strategically – Sets direction aligned to the company’s strategy, applying external and global perspective to meet local and global needs.


  • Motivates People – Gains people commitment to achieve business objectives through clear communication of the company’s vision and flexing leadership styles to inspire high performance.


  • Creates Partnerships – Authentically builds trusted relationships and collaborates across global, diverse and multi-functional teams to successfully drive business objectives.


  • Seizes Opportunity – Seeks new opportunities and ways to create balanced business growth while improving operational capabilities.


  • Drives Results – Sets aggressive goals and is accountable for continuously driving improved performance, leading change and ensuring high standards.


Knowledge and Skills desired:


  • Analytical and Conceptual thinking – Think structurally to define solutions and identify patterns. Data driven and leverages insights to make logical decisions. Ability to think in terms of network effects.


  • Team player – Able to work in “Agile” team set up and break the department silos, if any. Prioritizes the success of the team over self. Has a “how can I help” attitude whilst working with the cross-functional team. Has willingness to learn and challenge the status quo.


  • Program management – Able to independently define and create a structured project plan, align all stakeholders, track and monitor regular progress and motivate team members to achieve their assigned goals.


  • Communication – Articulate and present succinctly to senior executives both in written and verbal communication.


  • Stakeholder management – Adept at understanding and managing different stakeholder types. Ability to foresee potential issues with stakeholders and proactively engage them.  


  • External orientation – Aware of industry and cross industry competitive landscape and leverages information as required. Innovative and Digitally aware and open to implementing disruptive changes.



MetLife, through its subsidiaries and affiliates, is one of the world’s leading financial services companies, providing insurance, annuities, employee benefits and asset management to help its individual and institutional customers navigate their changing world. Founded in 1868, MetLife has operations in more than 40 countries and holds leading market positions in the United States, Japan, Latin America, Asia, Europe and the Middle East.


We are one of the largest institutional investors in the U.S. with more than $500 billion in managed assets as of December 31, 2016. We are ranked #42 on the Fortune 500 list for 2017. In 2017, we were named to the Dow Jones Sustainability Index (DJSI) for the second year in a row. DJSI is a global index to track the leading sustainability-driven companies.


Our goal in everything we do is to offer customers truly differentiated value propositions that allow us to establish clear competitive advantages. We pride ourselves on being a trusted partner to our customers as they navigate life’s twists and turns. Visit us at to learn more about our brand, history, and values.


MetLife is a proud equal opportunity/affirmative action employer committed to attracting, retaining, and maximizing the performance of a diverse and inclusive workforce. It is MetLife's policy to ensure equal employment opportunity without discrimination or harassment based on race, color, religion, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity or expression, age, disability, national origin, marital or domestic/civil partnership status, genetic information, citizenship status, uniformed service member or veteran status, or any other characteristic protected by law.


MetLife maintains a drug-free workplace.