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VP, Marketing Sciences

Date Posted: Mar 25, 2019

Location: New York, NY, US, 10166

Company: MetLife

Job Location:     New York, NY

 

Department:

The MetLife Global Brand & Marketing (GBM) team has been evolving in line with MetLife’s transformation to a company that delivers greater value for our customers, employees and shareholders, Today, GBM is a strategic, customer-focused marketing practice that is dedicated to driving business impact across the globe. With a focus on customer led value propositions, relevant customer engagement and fostering a purpose driven brand, the team is committed to enhancing MetLife’s relationship with its customers and helping them navigate life’s twists and turns. GBM has 450+ employees in global, regional and local roles.

 

Global Marketing Strategy & Sciences is a newly established function with overall responsibility for identifying insights to define customer, channel and portfolio strategies to better anticipate and deliver on customer needs and marketing opportunities, while measuring impact and standards.  This function also oversees the MetLife Brand Strategy and the planning process for setting the strategic plan for Marketing globally.

 

The Role:

Reporting directly to the SVP, Global Marketing Strategy & Sciences, the Vice President, Marketing Sciences role is responsible to help deepen the company’s customer relationships and impact the company’s business strategy with customer-led product and solutions, distribution, marketing execution and investment priorities as to how to best leverage the brand.  S/he will be responsible for oversight of insights and research, segmentation, reporting, analytics, marketing metrics, campaign measurements and marketing ROI measurement activities for the company on a global and regional basis.  This senior leader will be a key member of the Global Brand Marketing leadership team.   S/he will partner closely with MetLife’s regional and country marketing teams and with the Global Technology and Operations (GTO) to further capabilities in data and analytics.  S/he will lead a department including direct reports in the United States, Latin America, EMEA and Asia Pacific, and work closely with lines of business and functional marketing leaders across the company to develop key actionable insights relevant to marketing the brand.

 

Key Responsibilities:

  • Define and execute the strategic role of research and insights across business lines, channels, geographies and customers
  • Determine the global approach and metrics for measuring, assessing and determining business performance, customer segments, competitive opportunities, program performance, brand performance and customer experience
  • Set the standards for metrics and MROI, develop marketing mix models to measure effectiveness of marketing programs and influence allocation across various marketing channels; establish the GBM dashboard
  • Design and commission key global research and insight studies across the value chain; develop innovative methods to extract real actionable insights to further leverage MetLife’s iconic brand
  • Identify and determine the most qualified global suppliers
  • Build the team at the global center and in collaboration with Regional CMOs at the region and local levels
  • Build a best-in-class research community, best practices and a knowledge-sharing culture
  • Drive a culture of insights sharing across the company and one that makes best strategic choices based on knowledge and insights
  • Collaborate with all key GBM, regional and key local teams to support their efforts and guide them in increasing their influence in the organization by providing the right insights through conducting appropriate research
  • Partner with external consultants to drive company and marketing intelligence that result in the right strategies to maximize MetLife’s ability to deliver shareholder value
  • Introduce new ways of thinking to and drive new inspirations within the company
  • Work closely with the technology team in determining MetLife’s customer data strategy

 

Key Relationships:

  • Reports to:  SVP, Global Marketing Strategy and Sciences
  • Direct reports/team: Total team size of ~20
  • Key Stakeholders: Marketing function leadership - Customer Experience and Design and Marketing Operations, peers wthin Marketing Strategy, Regional CMOs, Enterprise Strategy Group, Business unit leaders, Global Technology Organization.

 

Essential Business Experience and Technical Skills:

The ideal candidate is an accomplished and passionate business and marketing leader able to inspire credibility from day one based on his/her approach and experiences.  S/he will have outstanding strategic marketing capabilities and be able to blend the ‘art and science’ of marketing as customer behavior changes and marketing vehicles rapidly evolve. The VP, Marketing Sciences, will both a strategic leader, practitioner and a change agent – someone who can put in place effective strategies derived from research and insights to demonstrate our return on investment.

  • 15+ years of marketing research and analytics experience, including direct to consumer experience
  • Ability to understand business issues and models then translate them into metrics and analysis plans
  • A proven track record of triangulating disparate data and turning them into business recommendations and actions
  • Practical familiarity with business intelligence, web, digital marketing and CRM analytics
  • Proven expertise in setting up processes and systems across a global organization
  • Demonstrated ability in forming trusted advisor relationships with internal partners or clients, especially in a matrixed organization
  • Ability to influence key stakeholders
  • People management experience, including hiring and building teams.  Understand what needs to be built, patient and entrepreneurial when it comes to building the team
  • Team player with experience interacting with different functional areas and personality styles
  • MBA degree preferred

 

Marketing Skills

  • Demonstrates Business Acumen – Applies a deep understanding of how value is created for MetLife to effectively deliver business objectives and goals
  • Shows Customer Curiosity – Builds a deep understanding of our customer by asking the right questions, collecting and analyzing the right data
  • Develops Fresh, Actionable Insights – Combines multiple learnings into powerful, actionable insights
  • Takes an External Perspective – Collect and analyze a broad range of external information to inform agile business decision-making
  • Optimizes Marketing Performance – Collects and interprets data to measure performance against goals to drive continuous improvement

 

Leadership Competencies:

  • Thinks Strategically – Sets direction aligned to the company’s strategy, applying external and global perspective to meet local and global needs.
  • Creates Partnerships – Authentically builds trusted relationships and collaborates across global, diverse and multi-functional teams to successfully drive business objectives.
  • Seizes Opportunity – Seeks new opportunities and ways to create balanced business growth while improving operational capabilities.
  • Grows Talent – Inclusively and pro-actively develops talent, empowers individuals and manages diverse teams to drive engagement and performance.

 

MetLife:

MetLife, through its subsidiaries and affiliates, is one of the world’s leading financial services companies, providing insurance, annuities, employee benefits and asset management to help its individual and institutional customers navigate their changing world. Founded in 1868, MetLife has operations in more than 40 countries and holds leading market positions in the United States, Japan, Latin America, Asia, Europe and the Middle East.

 

We are one of the largest institutional investors in the U.S. with more than $584 billion in managed assets as of March 31, 2018. We are ranked #43 on the Fortune 500 list for 2018. In 2018, we were named to the Dow Jones Sustainability Index (DJSI) for the third year in a row. DJSI is a global index to track the leading sustainability-driven companies.

           

Our goal in everything we do is to offer customers truly differentiated value propositions that allow us to establish clear competitive advantages. We pride ourselves on being a trusted partner to our customers as they navigate life’s twists and turns. Visit us at www.metlife.com to learn more about our brand, history, and values.

 

 

MetLife is a proud equal opportunity/affirmative action employer committed to attracting, retaining, and maximizing the performance of a diverse and inclusive workforce. It is MetLife's policy to ensure equal employment opportunity without discrimination or harassment based on race, color, religion, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity or expression, age, disability, national origin, marital or domestic/civil partnership status, genetic information, citizenship status, uniformed service member or veteran status, or any other characteristic protected by law.

MetLife maintains a drug-free workplace.

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