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VP, Marketing Operations, Channels and Analytics

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Date Posted: Nov 17, 2022

Location(s): New York, NY, US, 10166 Bridgewater, NJ, US, 8807 Cary, NC, US, 27513

Company: MetLife

Position: VP, Marketing Operations, Channels and Analytics    

Location: New York, NY or Bridgewater, NJ, Cary, NC


The Company

MetLife (NYSE: MET), through its subsidiaries and affiliates, is one of the world’s leading financial services companies, providing insurance, annuities, employee benefits and asset management to help its individual and institutional customers navigate their changing world. Founded in 1868, MetLife serves approximately 100 million customers, has operations in more than 40 countries and holds leading market positions in the United States, Japan, Latin America, Asia, Europe, and the Middle East. MetLife has an employee population of approximately 43,000 and is ranked #50 on the Fortune 500 list for 2022. MetLife is intentionally cultivating a purpose-driven and inclusive culture that values and builds a diversity of talent to innovate for today, tomorrow and the future so that the company can continue to fulfill its promise to its customers in the communities it serves around the world.


Global Brand and Marketing at MetLife  

The MetLife Marketing organization is evolving to enable our Next Horizon strategy.  The organization has outlined a new vision – to be a customer-centric and data driven growth engine that takes accountability for contributing meaningful enterprise value and building customer equity.

The organization is on a journey to create a high performing team enabled by a set of modern capabilities.  This will require us to change the organization’s expectation of marketing as well as shift the Marketing focus areas.  The expected outcomes of this evolution are 1) growth – marketing as an investment with predictable contribution to enterprise value, 2) efficiency/effectiveness through a data driven DNA, 3) capability maturity leading to sophisticated technical and strategic capabilities and 4) talent alignment to enable a modern, agile marketing organization that nurtures, develops, and attracts top talent.

This newly created role is critical to bringing the marketing vision to life.


The Position

The head of Marketing Operations, Channels and Analytics is accountable for setting the strategic direction for MarTech, Digital Operations, & Data and Analytics. This role will provide expertise in channel strategies, platforms and tools required to drive marketing performance. Leveraging marketing technology and data & analytics this role will create capabilities that drive business value. This role will be accountable for driving efficiency and effectiveness of execution and increase the sophistication of our engagement with customers. 


Key Relationships

▪ Reports to: SVP Customer Experience, Marketing Performance, Ops and Regional Marketing

▪ Key Stakeholders: Chief Marketing Officer, Heads of Regional Marketing – EMEA, Asia, LATAM, Head of Group Benefits Marketing, Head of MIM Marketing, Head of RIS Marketing, Regional and Business Unit Leaders, Data and Technology organizations


Key Responsibilities

This role is responsible for setting the strategic direction of the Marketing Technology, Digital Operations, Data & Analytics.  Responsibilities include:


  • Support the global CMO developing and managing a modern, data-driven, customer-centric, performance-oriented marketing organization
  • Develop our marketing operations and marketing technology organization and manage teams across martech, digital operations, data & analytics
  • Help establish and manage a set of standards and a structured approach to data and martech solutions-architecture, business case development, business and use case requirements, technology requirements, funding, and implementation
  • Collaborate with our technology partners on implementation, configuration, and customization of all marketing technology to improve customer experiences
  • Manage execution and operations capabilities across digital channels including web, apps, and email, to ensure seamless delivery of experiences
  • Collaborate with CX and channel activation teams, and business stakeholders to help ensure alignment between strategic priorities and business objectives and marketing’s ability to deliver capabilities that fulfill the use cases that represent the biggest value to the organization
  • Develop a world class data and analytics capability to ensure tracking and measurement of all full-funnel marketing activities and investments, and to develop a creative measurement framework that spans across hard and soft marketing KPIs to ensure accountability of the entire marketing spend
  • Help shape the Agile Marketing operating model, including structuring and staffing pods with resources, evolving Agile Marketing practices, playbooks, and the OKR and performance management process
  • Contribute to knowledge management, workflow, and operational excellence
  • Coach and train teams on advanced subject matter topics and career development
  • Provide thought leadership and inspiration internally and externally to attract and retain key talent and contribute to creating a culture and DNA of a modern, performance orientated marketing organization


Position Requirements

  • Bachelor’s required. Advanced degree preferred
  • 15+ years of experience leading martech and marketing operations of websites, digital products, apps, email and social media.
  • 10+ years of experience of with digital marketing production and program management, leading regional and global campaigns and programs that use agile marketing efforts.
  • 5+ years of experience with Adobe digital cloud solutions.
  • 5+ years of building and managing data, analytics, and marketing intelligence efforts
  • Professional experience creating and optimizing Marketing Automation for a large, multi-audience organization
  • Proven track record solving marketing and business problems with structured application of technology and process
  • Proven track record of optimization of customer experience to drive better business outcomes with new business or cross sell efforts.
  • Deep understanding of what a world class martech stack looks like
  • General understanding of marketing technology workflows, interoperability, challenges and solutions
  • Deep understanding of the marketing vendor ecosystem – tech companies and agencies
  • Proven track record managing marketing budgets
  • Experience with structured marketing planning
  • Proven thought leader
  • Proactive and solutions-oriented
  • Excellent analytical and conceptual problem-solving skills
  • Charismatic communicator and presenter
  • Reliable leader with strong values
  • Intrinsic performance orientation and a passion for people development
  • Proven track record of collaboration with cross functional stakeholders
  • Comfortable with ambiguity and change
  • Self-sufficient high performer who enjoys driving the success of your team
  • Experience in insurance and/or financial services a huge plus


MetLife Success Principles

The Global Brand & Marketing team strives to attract, develop, and retain diverse talent with the potential to be future leaders of the department and of MetLife as a whole. The Global Brand & Marketing team seeks professionals who demonstrate high intellectual capacity to understand complex matters facing the company, combined with strong leadership competencies to motivate and inspire higher performance by all professionals. The Global Brand & Marketing team takes an active role in developing the skills of the broader team and guiding their professional growth. By promoting skill development and career advancement for its professionals, the Global Brand & Marketing team is better positioned to serve its internal business partners and to help achieve MetLife’s vision of becoming a world-class leader in the insurance, retirement savings, investments and employee benefits industries.

  • Experiment with Confidence – Courageously learn and test new ideas without fear of failure
  • Act with Urgency – Demonstrate speed to action with agility and determination
  • Seek Diverse Perspectives – Source ideas and feedback to expand thinking and make informed decisions
  • Seize Opportunity – Drive responsible growth and identify areas for continuous improvement
  • Champion Inclusion – Foster an environment where everyone is valued, heard, and can speak up
  • Create Alignment – Partner with others across the organization with candor and transparency
  • Take Responsibility – Be accountable and act in pursuit of the right outcomes
  • Enable Solutions – Anticipate and address obstacles while managing risk
  • Deliver What Matters – Execute meaningful priorities and follow through on commitments


MetLife, through its subsidiaries and affiliates, is one of the world’s leading financial services companies, providing insurance, annuities, employee benefits and asset management to help its individual and institutional customers navigate their changing world. Founded in 1868, MetLife has operations in more than 40 countries and holds leading market positions in the United States, Japan, Latin America, Asia, Europe and the Middle East.


We are one of the largest institutional investors in the U.S. with $669 billion of total assets under management as of December 31, 2021. We are ranked #46 on the Fortune 500 list for 2021. In 2020, we were named to the Dow Jones Sustainability Index (DJSI) for the fifth year in a row. DJSI is a global index to track the leading sustainability-driven companies. We are proud to have been named to Fortune magazine’s 2021 list of the “World’s Most Admired Companies.”     


MetLife is committed to building a purpose-driven and inclusive culture that energizes our people. Our employees work every day to help build a more confident future for people around the world.


The wage range for applicants for this position is $219,500 to $292,700. This role is also eligible for annual short-term incentive compensation and stock based long-term incentives. MetLife offers a comprehensive benefits program, including healthcare benefits, life insurance, retirement benefits, parental leave, legal plan services and paid time off. All incentives and benefits are subject to the applicable plan terms.


We want to make it simple for all interested and qualified candidates to apply for employment opportunities with MetLife.  For further information about how to request a reasonable accommodation, please click on the Disability Accommodations link below.


MetLife is a proud Equal Employment Opportunity and Affirmative Action employer dedicated to attracting, retaining, and developing a diverse and inclusive workforce. All qualified applicants will receive consideration for employment at MetLife without regards to race, color, religion, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity or expression, age, disability, national origin, marital or domestic/civil partnership status, genetic information, citizenship status, uniformed service member or veteran status, or any other characteristic protected by law.


MetLife maintains a drug-free workplace.

Nearest Major Market: New York City