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Sr. Marketing Consultant II, Brand Strategy and Creative

Date Posted: Jun 26, 2019

Location: New York, NY, US, 10166

Company: MetLife

Primary Job Location: United States : New York : New York  

 

Department:
The MetLife Global Brand & Marketing (GBM) team has been evolving in line with MetLife’s transformation to a company that delivers greater value for our customers, employees and shareholders. Today, GBM is a strategic, customer-focused marketing practice that is dedicated to driving business impact across the globe. With a focus on customer led value propositions, relevant customer engagement and fostering a purpose driven brand, the team is committed to enhancing MetLife’s relationship with its customers and helping them navigate life’s twists and turns. GBM has 450+ employees in global, regional and local roles.

 

Role Value Proposition: 
The Senior Marketing Consultant II, Brand Strategy and Creative is a strategic US Marketing role that is responsible for assisting in the creation of innovative marketing campaigns for the MetLife Brand that drive customer engagement while achieving business goals.

Core responsibilities will focus on leading the development, execution and day-to-day management of U.S. MetLife brand/ B2B strategy and creative development for integrated marketing initiatives. This individual will also be responsible for developing marketing strategies based off of business goals and consumer insights, creating communications and messaging strategies, creative briefs and creative development as well as partnering closely with the media, social and web teams on planning, execution and optimization including overall campaign measurement and reporting.

 

Key Responsibilities:    

  • Develop integrated marketing campaign strategies aligned to U.S. business goals, brand positioning and specific business value props.
  • Develop creative briefs that bring audience insights to life while driving business goals.
  • Partner with creative agency on productions, timing and budgets. 
  • Oversee all aspects of creative production ensuring creative assets are delivered on time, on budget and on brand. 
  • Coordinate with Global Brand team on creative approvals. 
  • Oversee legal and business group approvals.
  • Partner with media team on media planning across all channels including Print, Digital, Social and Custom Programs.
  • Partnering with web, social, communications and business marketing teams on integrated strategy, planning and campaign execution.
  • Align with integrated marketing teams within MetLife (PR, Social, Analytics, Metrics, etc) to coordinate campaigns and ensure proper tracking and timely reporting.            

 

Essential Business Experience and Technical Skills:

Required:

  • 5-7+ years of brand and/or B2B marketing experience with deep functional expertise including marketing strategy, campaign/media/communications planning, creative development, execution/production and in-campaign optimizations.
  • Understanding of a broad range marketing channels: traditional, digital, social, content, email and mail, collateral and website development.
  • Experience in developing innovative marketing strategies based on segmentation, consumer insights, and brand positioning with measurable in market success
  • Proven success of leading innovation from conceptualization to implementation for a large brand or portfolio of reputable brands
  • Working knowledge of analytics, measurement and reporting
  • Ability to develop and optimize fully integrated marketing strategy and plans across a large-scale enterprise organization
  • Ability to inclusively and pro-actively lead, influence and motivate individual contributors across a highly matrixes environment
     

Preferred:

  • MBA or other advanced degree preferred
  • Exposure to Web Analytics tools (Adobe Analytics, Google Analytics, etc…)

 

Salary Grade

12M 

 

Business Category

Global Brand & Marketing

 

Number of Openings

1

 

Contact Information

Zachary Tesoriero

zachary.tesoriero@metlife.com

 

Hiring Manager

Christopher Boles

 

Employee Referral Award

$1500

 

 

At MetLife, we’re leading the global transformation of an industry we’ve long defined. United in purpose, diverse in perspective, we’re dedicated to making a difference in the lives of our customers.

 

 

MetLife is a proud equal opportunity/affirmative action employer committed to attracting, retaining, and maximizing the performance of a diverse and inclusive workforce. It is MetLife's policy to ensure equal employment opportunity without discrimination or harassment based on race, color, religion, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity or expression, age, disability, national origin, marital or domestic/civil partnership status, genetic information, citizenship status, uniformed service member or veteran status, or any other characteristic protected by law.

MetLife maintains a drug-free workplace.

For immediate consideration, click the Apply Now button. You will be directed to complete an on-line profile. Upon completion, you will receive an automated confirmation email verifying you have successfully applied to the job.

Requisition #: 109340 


Nearest Major Market: New York City