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Senior Marketing Consultant, Content Manager

Date Posted: Sep 20, 2021

Location: New York, NY, US, 10166

Company: MetLife

Role Value Proposition: 

The Content Manager will assist in strategy, planning and development of owned content for the MetLife brand that drives customer engagement while supporting business goals.

The importance for brands to have a consistent editorial voice, across touch points, only continues to rise in importance. Given this, we are investing in a talented individual to ensure that MetLife’s assets across traditional and digital channels develop and curate a clear, strong and impactful tone of voice, which is imperative as our brand continues its transformation.

Core responsibilities will focus on leading development, execution and day-to-day management of content initiatives for key group audiences (employers, brokers, employees.) This person will work as part of a team, driving editorial strategy, planning, development and execution across, owned social channels and marketing collateral.


Key Responsibilities:  

  • Planning - Serve as intake for content needs and requests, developing strategies and solutions for content delivery.  Develop creative and content briefs
  • Strategy - Collaborate on developing strategies for content creation and distribution across owned and paid digital channels, including marketing collateral (Direct mail, email, video), (articles, product pages) and promotional content on social channels (LinkedIn, Facebook, Twitter).  Manage editorial calendar based on business themes and needs. Partner closely with marketing and business partners to develop content strategies for evolving pages, writing, editing, testing and continuously optimizing content. Maintain and audit content inventory to identify gaps, build taxonomies and optimize for on-page and off-page SEO. Plan, document, and maintain foundational writing guidelines for internal and external stakeholders
  • Production - Develop customer first communications, guiding all key stakeholders as needed. Manage relationship with external content development partners, preparing briefs for content creation, managing production and delivery. Manage production and review process for select content. Produce short form copywrite/ copyedit content as needed for updates to collateral, MetLife social and websites. Work with compliance and legal departments to ensure all assets are approved for use within deadlines. Become an expert on the MetLife brand tone of voice and visual guidelines. Develop and nurture relationships with global brand and other US businesses to understand where the brand is evolving and channel best practices across the business. 
  • Measurement - Analyze performance of content to inform and optimize future content creation. Incorporate data and research into creative/content development/optimizations including best practices, historical media results and artificial intelligence. 


Essential Business Experience and Technical Skills:



  • 5+ years of experience with experience in copywriting and content creation across a variety of channels.
  • Skilled at engaging target audiences (consumers, employers, employees) and driving business results, and passionate, with an uncompromising appreciation for quality, that is balanced by a creative mindset for inspiring and educational storytelling.
  • Flexible POV/voice and ability to adapt different messages to various audiences, channels, and outlets: traditional, digital, social, content, email and mail, collateral and website development.
  • Experience in developing briefing documents based on segmentation, consumer insights, and brand positioning with measurable in market success
  • Working knowledge of analytics, measurement and reporting
  • Willingness to jump in to help cross-functional team deliver on integrated marketing work as needed


  • Industry experience
  • Leadership Competencies: Thinks strategically, Focuses on Customers, Innovative mindset, out-of-the-box thinker, Creates Partnerships, Grows Talent, Models our Values. 


“At MetLife, we’re leading the global transformation of an industry we’ve long defined. United in purpose, diverse in perspective, we’re dedicated to making a difference in the lives of our customers.”  






MetLife, through its subsidiaries and affiliates, is one of the world’s leading financial services companies, providing insurance, annuities, employee benefits and asset management to help its individual and institutional customers navigate their changing world. Founded in 1868, MetLife has operations in more than 40 countries and holds leading market positions in the United States, Japan, Latin America, Asia, Europe and the Middle East.


We are one of the largest institutional investors in the U.S. with $642.4 billion of total assets under management as of March 31, 2021. We are ranked #46 on the Fortune 500 list for 2021. In 2020, we were named to the Dow Jones Sustainability Index (DJSI) for the fifth year in a row. DJSI is a global index to track the leading sustainability-driven companies. We are proud to have been named to Fortune magazine's 2021 list of the "World's Most Admired Companies." 


MetLife is committed to building a purpose-driven and inclusive culture that energizes our people. Our employees work every day to help build a more confident future for people around the world.



We want to make it simple for all interested and qualified candidates to apply for employment opportunities with MetLife.  For further information about how to request a reasonable accommodation, please click on the Disability Accommodations link below.



MetLife is a proud Equal Employment Opportunity and Affirmative Action employer dedicated to attracting, retaining, and developing a diverse and inclusive workforce. All qualified applicants will receive consideration for employment at MetLife without regards to race, color, religion, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity or expression, age, disability, national origin, marital or domestic/civil partnership status, genetic information, citizenship status, uniformed service member or veteran status, or any other characteristic protected by law.



MetLife maintains a drug-free workplace.



Requisition #: [[119841]]


Nearest Major Market: New York City