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Senior Consultant II - Marketing

Date Posted: Nov 18, 2021

Location: New York, NY, US, 10166

Company: MetLife

<span 72="">Job Location: New York, NY

<span 72="">Role Value Proposition: 

<span 72="">The Senior Marketing Manager, Content Strategy Development is responsible for the creation of thought leadership content and stories for the MetLife Brand that drives customer engagement while achieving business goals.

<span 72="">Core responsibilities will focus on leading the development, execution and day-to-day management of agency partners to help deliver content and stories for Group Benefits.

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<span 72="">This individual will help bring a MetLife specific point of view and voice that is consistent across markets, based off business goals, priorities and customer insights.  This role will support the Content Strategy Lead and will help prioritize and create communications strategies across the Customer Marketing and Product Marketing content calendar and assist in campaign execution and optimization and overall measurement and reporting.

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<span 72="">Key Responsibilities:  

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  • Develop content aligned and prioritized to U.S. Group Benefits business goals
  • Collaborate with Customer Marketing on business strategy, content development that elevates and differentiates MetLife within the sales story.
  • Develop content briefs that bring audience insights to life while driving business goals.
  • Partner with agencies as needed and oversee all aspects of production ensuring assets are in line with the market needs, delivered on time, on budget and on brand. 
  • Coordinate with cross-functional teams on planning, research and approvals including business partners, legal and brand review.
  • Incorporate data and research into creative development/optimizations including best practices, historical results and artificial intelligence. 
  • Develop customer first messaging and communications, guiding all key stakeholders as needed.
  • Collaborate with integrated marketing teams within MetLife (Product Marketing, Business Partners, Analytics, Digital, etc.) to coordinate content and timely launch, optimizations and reporting.
  • Partner with content agencies, and other agency partners, to stay up to date on best practices including competitive
  • Become an expert on the MetLife brand tone of voice and visual guidelines. Develop and nurture relationships with global brand and other US businesses to understand where the brand is evolving and channel best practices across the business.
  • <span 72=""> 

    <span 72="">Essential Business Experience and Technical Skills:

    <span 72="">Required:

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  • 5+ years of content development and marketing experience with deep functional expertise including marketing strategy, execution/production and in-campaign optimizations.
  • Understanding of a broad range marketing channels: traditional, digital, social, content, and customer marketing a plus
  • Proven success of leading innovation from conceptualization to implementation for a large brand or portfolio of reputable brands
  • Working knowledge of analytics, measurement and reporting
  • Ability to develop and optimize fully integrated marketing strategy and plans across a large-scale enterprise organization
  • Ability to inclusively and pro-actively lead, influence and motivate individual contributors across a highly matrixes environment
  • Willingness to jump in to help cross-functional team deliver on integrated marketing work as needed

  • <span 72="">Preferred:

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  • MBA or other advanced degree desirable.
  • <span 72=""> 

    <span 72="">At MetLife, we’re leading the global transformation of an industry we’ve long defined. United in purpose, diverse in perspective, we’re dedicated to making a difference in the lives of our customers.


    MetLife, through its subsidiaries and affiliates, is one of the world’s leading financial services companies, providing insurance, annuities, employee benefits and asset management to help its individual and institutional customers navigate their changing world. Founded in 1868, MetLife has operations in more than 40 countries and holds leading market positions in the United States, Japan, Latin America, Asia, Europe and the Middle East.


    We are one of the largest institutional investors in the U.S. with $642.4 billion of total assets under management as of March 31, 2021. We are ranked #46 on the Fortune 500 list for 2021. In 2020, we were named to the Dow Jones Sustainability Index (DJSI) for the fifth year in a row. DJSI is a global index to track the leading sustainability-driven companies. We are proud to have been named to Fortune magazine's 2021 list of the "World's Most Admired Companies." 


    MetLife is committed to building a purpose-driven and inclusive culture that energizes our people. Our employees work every day to help build a more confident future for people around the world.



    We want to make it simple for all interested and qualified candidates to apply for employment opportunities with MetLife.  For further information about how to request a reasonable accommodation, please click on the Disability Accommodations link below.



    MetLife is a proud Equal Employment Opportunity and Affirmative Action employer dedicated to attracting, retaining, and developing a diverse and inclusive workforce. All qualified applicants will receive consideration for employment at MetLife without regards to race, color, religion, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity or expression, age, disability, national origin, marital or domestic/civil partnership status, genetic information, citizenship status, uniformed service member or veteran status, or any other characteristic protected by law.



    MetLife maintains a drug-free workplace.



    Requisition #: 121719


    Nearest Major Market: New York City