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UX/UI Designer (Marketing)

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Date Posted: May 6, 2022

Location(s): New York, NY, US, 10166 New York, NY, US, 10172

Company: MetLife

Job Title: Marketing UX/UI Designer


Job Location: United States, New York, New York



The MetLife Global Brand & Marketing (GBM) team has been evolving in line with MetLife’s transformation to a company that delivers greater value for our customers, employees and shareholders. Today, GBM is a strategic, customer-focused marketing practice that is dedicated to driving business impact across the globe. With a focus on customer led value propositions, relevant customer engagement and fostering a purpose driven brand, the team is committed to enhancing MetLife’s relationship with its customers and helping them navigate life’s twists and turns. GBM has 450+ employees in global, regional and local roles.

Within GBM, the Global Experience Design team acts as Experience Design Center of Excellence for the MetLife enterprise. The team aims to establish Experience Design as a critical capability to enable MetLife to become a truly customer focused company, delivering customer driven growth. In order to do this, the team is focused on strengthening the Experience Design capability at MetLife, providing Experience Design leadership in enterprise priority programs, and continuously evolving MetLife global standard design assets, methods and tools.


The Role: 

As a Marketing UX/UI Designer, you will be assigned to a priority program and create successful user-centric digital experiences that drive up conversion rates while meeting and exceeding user expectations. You will focus on how a digital experience feels to users by creation of desirable or compelling experiences, based on deep understanding of users’ functional and emotional needs resulted from user research and workflow analysis. You will also apply brand and visual design elements to a digital design to increase clarity, communicate hierarchy and create emotion.

Your role will deliver tangible design solutions that visually align with our brand design principles, and utilize industry best practices for accessibility, performance optimization, SEO, caching, cross-browser compatibility, and mobile compatibility. You will participate in all parts of the design process as a member of a multi-disciplinary team – taking strategic direction, generating divergent options, visual design, prototyping, developing, and iterating quickly based on data and insights.


Key Responsibilities: 

  • Balance customer needs and business requirements to design user centered experiences
  • Create user flows to define steps needed to achieve user and business goals
  • Create wireframes to blueprint the information hierarchy and interactions of a digital experience
  • Design landing pages, email templates and other digital marketing content
  • Design UI components leveraging the MetLife design system for multiple screens, platforms, and channels (web, email, mobile, and social media)
  • Define brand expression throughout the experience
  • Create prototypes to explore and test design decisions
  • Create production-ready design files and assets for handoff to UI developers
  • Perform design quality assurance during development
  • Ensure that designs and code are accessible to all users
  • Adhere to creative guidelines and apply marketing channel best practices
  • Ensure brand readiness and success in performance marketing


Essential Business Experience and Technical Skills:

  • Two or more years of experience designing for responsive web and mobile
  • Appreciation for data-driven decision making, and brand and consumer experience
  • Ability to understand business strategies and user research to optimize conversion rates throughout the funnel
  • Skilled in user experience fundamentals: research, wireframes, prototypes, usability testing, interaction design, visual design, accessibility standards
  • Knowledge of user interface design, interaction design, information architecture, visual design and the ability to generate design ideas
  • Proficiency with Adobe XD. Figma and Sketch are a plus
  • Skills in CSS, Javascript and HTML a plus
  • Experience successfully partnering with product managers, developers, business analysts, content strategists, design researchers and other designers to arrive at optimal solutions
  • Strong communication skills
  • Ability to take direction and work in a team environment, while also owning initiatives
  • Experience working with a design system a plus
  • Experience working in iterative processes and in an agile environment a plus



Global Grade: 11M 




MetLife, through its subsidiaries and affiliates, is one of the world’s leading financial services companies, providing insurance, annuities, employee benefits and asset management to help its individual and institutional customers navigate their changing world. Founded in 1868, MetLife has operations in more than 40 countries and holds leading market positions in the United States, Japan, Latin America, Asia, Europe and the Middle East.


We are one of the largest institutional investors in the U.S. with $642.4 billion of total assets under management as of March 31, 2021. We are ranked #46 on the Fortune 500 list for 2021. In 2020, we were named to the Dow Jones Sustainability Index (DJSI) for the fifth year in a row. DJSI is a global index to track the leading sustainability-driven companies. We are proud to have been named to Fortune magazine's 2021 list of the "World's Most Admired Companies." 


MetLife is committed to building a purpose-driven and inclusive culture that energizes our people. Our employees work every day to help build a more confident future for people around the world.



We want to make it simple for all interested and qualified candidates to apply for employment opportunities with MetLife.  For further information about how to request a reasonable accommodation, please click on the Disability Accommodations link below.



MetLife is a proud Equal Employment Opportunity and Affirmative Action employer dedicated to attracting, retaining, and developing a diverse and inclusive workforce. All qualified applicants will receive consideration for employment at MetLife without regards to race, color, religion, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity or expression, age, disability, national origin, marital or domestic/civil partnership status, genetic information, citizenship status, uniformed service member or veteran status, or any other characteristic protected by law.


MetLife maintains a drug-free workplace.


Nearest Major Market: New York City