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Marketing Analyst, US Acquisition Marketing

Date Posted: Aug 5, 2019

Location: New York, NY, US, 10166

Company: MetLife

Job Location: United States : New York : New York  


Role Value Proposition: 

The Marketing Analyst in the U.S. Acquisition Marketing, Digital Media team will be responsible for leveraging digital analytics and managing the day-to-day operations of the digital acquisition plans for the MetLife Brand that drives customer engagement and superior experience and positions MetLife as relevant, differentiated and forward thinking.


Key Responsibilities:

  • Lead tagging and tracking strategy and implementation of all digital media acquisition plans (Display, Search, Social)
  • Point of contact with analytics group and agency team to ensure data completeness of Digital Acquisition dashboards in Domo
  • Lead Purchase Order management for digital media acquisition team
  • Partner with analytics team to generate and analyze data to develop data/insight driven plan optimization recommendation
  • Support 2019 integrated communications planning across all relevant marketing levers (i.e. Digital Media, CRM, Direct Mail, Television, Radio)
  • Engage with cross-functional partners, including Analytics, Marketing Science, Communications and Data Sciences, to implement digital strategy and in-market plan
  • Capture, collate and share digital learnings and best practices from and outside industry

Essential Business Experience and Skills:


  • 2-5 years of work experience with at least 1-2 years of digital experience in display, search, video, retargeting, audience segmenting, social, etc.
  • Understanding of digital acquisition technologies such as, DV360, SA360, Campaign Manager, Google Analytics, Demand-side Platforms (DSP), Adobe Tech Stack, etc.
  • Understanding of a broad range of new and emerging digital technologies, channels, and platforms
  • Experience in developing data driven digital marketing strategies based on digital acquisition technologies, segmentation and consumer insights with measurable in market success
  • Proficient knowledge of analytics, measurement, reporting, Microsoft Excel and PowerPoint
  • Development and optimization of fully linked digital marketing ecosystems
  • Excellent project management skills and commitment to deadlines, processes and policies


  • Bachelor’s degree in Marketing or related field, or an advanced degree in business or marketing is highly preferred


Business Category

Global Brand & Marketing


Number of Openings




At MetLife, we’re leading the global transformation of an industry we’ve long defined. United in purpose, diverse in perspective, we’re dedicated to making a difference in the lives of our customers.



MetLife is a proud equal opportunity/affirmative action employer committed to attracting, retaining, and maximizing the performance of a diverse and inclusive workforce. It is MetLife's policy to ensure equal employment opportunity without discrimination or harassment based on race, color, religion, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity or expression, age, disability, national origin, marital or domestic/civil partnership status, genetic information, citizenship status, uniformed service member or veteran status, or any other characteristic protected by law.

MetLife maintains a drug-free workplace.

For immediate consideration, click the Apply Now button. You will be directed to complete an on-line profile. Upon completion, you will receive an automated confirmation email verifying you have successfully applied to the job.

Requisition #: 111066 

Nearest Major Market: New York City