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Integrated Marketing Specialist II

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Date Posted: Sep 21, 2022

Location(s): New York, NY, US, 10166

Company: MetLife

Job Location:

200 Park Ave, NY, with the option to work remote 2 days a week.
Our hybrid work structure:  MetLife’s current hybrid work structure is designed to help you experience the best of both worlds: the opportunity to connect with colleagues in person and the flexibility to work remotely, with greater time to focus on what’s important to you. This role is expected to work 3 days in the office (Monday, Tuesday, Wednesday) with the flexibility to work from home 2 days each week.


Retirement & Income Solutions (RIS) Marketing
MetLife Retirement & Income Solutions (RIS) helps institutional customers create a more secure financial future for themselves and their key stakeholders. To deliver on this challenge, the RIS business has developed and refined a disciplined, long-term approach that leverages a mix of investment opportunities, protection strategies and guaranteed income solutions.  The products in our portfolio include annuities, funding agreements, life insurance, and stable value investments, all of which are delivered with excellence through our decades of knowledge and deep understanding of market needs.

As a strategic partner to the RIS business, the RIS Marketing Team is charged with developing and executing value-driven marketing solutions that build awareness of our leadership in the retirement space and drive engagement with Plan Sponsors and Intermediaries to help RIS build remarkable and enduring customer relationships.


Role Overview:


The RIS Marketing Consultant II role supports the retirement income and structured settlements businesses with primary focus on developing and implementing marketing initiatives that deliver on business goals .  The candidate will work as part of a cross-functional agile team to define, develop and execute marketing programs and campaigns, along with the associated measurement plans, that drive customer engagement and sales growth.

Working in partnership with the Customer Marketing Director, this individual will support the translation of business needs and objectives into tangible marketing strategies that drive measurable impact. Support areas in the development and execution of those strategies and tactics will include:

  • Implement integrated marketing campaigns designed to drive new business value
  • Development of digital content aligned with defined engagement strategies, including the paid media plan. This requires working closely with creative agencies and other marketing vendors.
  • Development and execution of lead generation campaigns targeted at multiple audiences, including management of prospect lead lists and scoring.
  • Participation in annual planning and ongoing program / budget monitoring
  • Participation in value proposition development and market activation planning
  • Conference planning, execution, and measurement in close partnership with industry publications and associations, RIS business partners, and Communications.
  • Development and management of promotion, campaign, and activity calendar for respective lines of business to provide a holistic view of all programs
  • Partners with analytics to build measurable plans and makes recommendations for optimizing programs and activities.
  • Partners across the broader Global Brand and Marketing team to adopt and implement best practices within the business marketing team.
  • Leads status calls with the business and external partners.
  • Gain a deep understanding of the retirement income and structured settlements businesses, their products, distribution, and ecosystem of audiences.


Essential Business Experience and Technical Skills:


  • 3+ years of relevant marketing experience that is inclusive of go-to-market strategy, execution, and success measurement
  • Ability to work across different teams and functions in a heavily matrixed environment
  • Excellent verbal and written communication skills
  • Proficient in different data analysis tools (e.g., Excel) and communication tools (e.g, PowerPoint)
  • Strong project management skills and attention to detail
  • Ability to advise, influence, manage and lead cross functional teams
  • Eagerness to learn and continuously improve
  • Ability to balance multiple priorities
  • Undergraduate degree or relevant experience
  • Has consistent values with MetLife culture -collaboration, trust, and customer first


  • Financial services or insurance industry experience
  • Agency experience
  • Experience with copy writing considered an asset
  • Thinks Strategically – Sets direction aligned to the RIS business objectives, applies customer perspective to meet needs.
  • Creates Partnerships – Authentically builds trusted relationships and collaborates across diverse and multi-functional teams to successfully drive business objectives.
  • Grows Talent – Inclusively and pro-actively develops talent, empowers individuals and manages diverse teams to drive engagement and performance.
  • Uses Data to Develop Insights - Demonstrated ability to use data systematically to develop relevant insights and influence decision making.
  • Drives Results – Sets aggressive goals and is accountable for continuously driving improved performance, leading change, and ensuring high standards.

Business Category

Global Brand & Marketing


Number of Openings



Not Required


At MetLife, we’re leading the global transformation of an industry we’ve long defined. United in purpose, diverse in perspective, we’re dedicated to making a difference in the lives of our customers.




MetLife, through its subsidiaries and affiliates, is one of the world’s leading financial services companies, providing insurance, annuities, employee benefits and asset management to help its individual and institutional customers navigate their changing world. Founded in 1868, MetLife has operations in more than 40 countries and holds leading market positions in the United States, Japan, Latin America, Asia, Europe and the Middle East.


We are one of the largest institutional investors in the U.S. with $642.4 billion of total assets under management as of March 31, 2021. We are ranked #46 on the Fortune 500 list for 2021. In 2020, we were named to the Dow Jones Sustainability Index (DJSI) for the fifth year in a row. DJSI is a global index to track the leading sustainability-driven companies. We are proud to have been named to Fortune magazine’s 2021 list of the “World’s Most Admired Companies.”      


MetLife is committed to building a purpose-driven and inclusive culture that energizes our people. Our employees work every day to help build a more confident future for people around the world.


We want to make it simple for all interested and qualified candidates to apply for employment opportunities with MetLife.  For further information about how to request a reasonable accommodation, please click on the Disability Accommodations link below.


MetLife is a proud Equal Employment Opportunity and Affirmative Action employer dedicated to attracting, retaining, and developing a diverse and inclusive workforce. All qualified applicants will receive consideration for employment at MetLife without regards to race, color, religion, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity or expression, age, disability, national origin, marital or domestic/civil partnership status, genetic information, citizenship status, uniformed service member or veteran status, or any other characteristic protected by law.


MetLife maintains a drug-free workplace.


Nearest Major Market: New York City