Share this Job

Director, Integrated Brand Marketing

Apply now »

Date Posted: Jun 18, 2022

Location(s): New York, NY, US, 10166 Remote, US, 0 Bridgewater, NJ, US, 8807

Company: MetLife

Job Location: New York, NY; Bridgewater, NJ

Alternate Job Location: Remote, USA


Role Value Proposition:

The Director, Integrated Brand Marketing is a strategic marketing role that is responsible for developing the strategy and execution of innovative and integrated marketing campaigns for the MetLife Brand that drive customer engagement and brand equity while achieving business goals.


Core responsibilities will focus on leading insight-led creative campaigns for key group audiences (employers, brokers, employees) and integrated execution across all touchpoints and channels. This individual will be responsible for developing marketing strategies based off of business goals and customer insights, creating communications strategies, creative briefs and creative development, media planning, execution and optimization and overall campaign measurement and reporting. 


Key Responsibilities:

  • Develop integrated marketing campaign strategies aligned to U.S. Group Benefits business goals, brand positioning and specific business value props, for owned, earned and paid channels, including
  • Partner and collaborate with cross-functional teams on campaign planning, creative/content needs, audience insights and research, media-mix modeling, analytics & measurement
  • Develop integrated campaign briefs that bring audience insights to life while driving business goals.
  • Lead partnership with creative agencies on creative and content needs. Guide the team in production, timing and budgets ensuring creative assets are delivered on time, on budget and in line with Global MetLife Brand Guidelines.
  • Lead partnership with media agency of record. Guide team on planning and execution across all media channels with a focus on digital acquisition marketing, developing ongoing learning agendas and reporting dashboards overtime.
  • Ensure campaigns are launched on time with appropriate tracking and measurement, lead optimizations and reporting along with Data and Analytics partners.
  • Activate the MetLife brand tone of voice and visual guidelines. Develop and nurture relationships with global brand and other US businesses to understand where the brand is evolving and channel best practices across the business for both branded content and media.
  • Lead and develop a team of associates 
  • Work with compliance and legal departments to ensure all marketing materials, are approved for use within deadlines


Essential Business Experience and Technical Skills:


  • 8+ years of brand marketing experience with deep functional expertise including marketing strategy, campaign/media/communications planning, creative development, execution/production and in-campaign optimizations.
  • Understanding of a broad range marketing channels: traditional, digital, social, content, email and mail, collateral and website development.
  • Experience in developing innovative marketing strategies based on segmentation, consumer insights, and brand positioning with measurable in market success
  • Proven success of leading innovation from conceptualization to implementation for a large brand or portfolio of reputable brands
  • Working knowledge of analytics, measurement and reporting
  • Ability to develop and optimize fully integrated marketing strategy and plans across a large-scale enterprise organization
  • Ability to inclusively and pro-actively lead, influence and motivate individual contributors across a highly matrixes environment
  • Track record of developing talent



  • MBA or other advanced degree desirable.


Leadership Competencies:

  • Thinks strategically and sets directions aligned to company’s strategy, applying external perspective to meet business needs
  • Focuses on Customers – Promotes customer centricity and focus on creating great customer experiences to achieve competitive advantage.
  • Innovative mindset, out-of-the-box thinker, inspirational to influence team, peers and leadership
  • Creates Partnerships – Authentically builds trusted relationships and collaborates across global, diverse and multi-functional teams to successfully drive business objectives. Demonstrated experience navigating, influencing and leading within a highly matrix environment.
  • Grows Talent – Inclusively and pro-actively develops talent, empowers individuals and manages diverse teams to drive engagement and performance
  • Models our Values – Creates a culture that promotes the company’s values and standards through role modeling, accountability and ownership of decisions. Accomplished change management leader, leads with internal strength, projects confidence without any form of ego
  • Drives Results – Sets aggressive goals and is accountable for continuously driving improved performance, leading change and ensuring high standards.
  • Strong executive presence and excellent communication and presentation skills

Key Relationships:

  • Reports to: AVP Employee & Integrated Marketing  
  • Direct reports/team:  3 direct reports
  • Key Stakeholders: Group benefits business and marketing team


The wage range for this position specific to Colorado is $103,000 - $137,300.  The role is eligible for incentive compensation under the MetLife Annual Variable Incentive Plan ("AVIP").  Your eligibility for and award of incentives are governed by the terms of the plan. MetLife offers a comprehensive benefits program that includes Medical, Dental, Life, Vision plus Retirement benefits and Paid Time Off.





Business Category

Group Benefits Marketing


Number of Openings



"At MetLife, we’re leading the global transformation of an industry we’ve long defined. United in purpose, diverse in perspective, we’re dedicated to making a difference in the lives of our customers.”




MetLife, through its subsidiaries and affiliates, is one of the world’s leading financial services companies, providing insurance, annuities, employee benefits and asset management to help its individual and institutional customers navigate their changing world. Founded in 1868, MetLife has operations in more than 40 countries and holds leading market positions in the United States, Japan, Latin America, Asia, Europe and the Middle East.


We are one of the largest institutional investors in the U.S. with $642.4 billion of total assets under management as of March 31, 2021. We are ranked #46 on the Fortune 500 list for 2021. In 2020, we were named to the Dow Jones Sustainability Index (DJSI) for the fifth year in a row. DJSI is a global index to track the leading sustainability-driven companies. We are proud to have been named to Fortune magazine's 2021 list of the "World's Most Admired Companies." 


MetLife is committed to building a purpose-driven and inclusive culture that energizes our people. Our employees work every day to help build a more confident future for people around the world.

We want to make it simple for all interested and qualified candidates to apply for employment opportunities with MetLife.  For further information about how to request a reasonable accommodation, please click on the Disability Accommodations link below.


MetLife maintains a drug-free workplace.

Nearest Major Market: New York City