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Analyst, Marketing Analysis & Enablement

Date Posted: Jan 18, 2019

Location: New York, NY, US, 10166

Company: MetLife

Primary Job Location: United States : New York : New York  

Alternate Job Location: United States : North Carolina : Charlotte || United States : Rhode Island : Warwick  

 

Role Value Proposition: 

As part of MetLife’s Global Marketing organization you will belong to a smart, passionate and dedicated team leveraging best-in-class technologies and industry-leading practices in the business.  You will work in a group with the culture of a start-up but the stability of a 150 year-old company to uncover actionable insights upon which the organization can build informed strategic plans and make day-to-day operational choices.

 

The Marketing Analyst will build relationships with MetLife Property & Casualty (P&C) business, IT partners, vendors and media/consulting agencies; identify business goals and develop plans for translating those into measurable Key Performance Indicators (KPIs). The analyst will execute measurement and activation plans that play a key role in enhancing MetLife’s customer experience and performance of online and offline marketing programs. The Analyst will investigate customer behavior, attribute revenue, assess business impact and socialize findings for the betterment of the organization.

 

Key Responsibilities:    

  • Create and grow trusted cross-functional relationships
  • Support US Marketing team practices in executing data management, analytics planning, implementation, reporting and insights across marketing initiatives including:  acquisition, cross-sell, retention, loss ratio and cost savings
  • Implement data collection methodologies, automation and processes to support on-boarding needs for campaigns, website / portal behavior, conversion funnel performance, and ROI
  • Build real-time dashboards that automate aggregation of multiple data sources, visually communicate and facilitate marketing decisions
  • Provide easy-to-understand marketing insights and consultation that translate into practical, actionable recommendations across multiple marketing channels:
  • Digital – search, display & social
  • Email – acquisition & CRM
  • Direct mail
  • Inbound & outbound phone
  • Perform deep dive analyses and recommend corresponding hypotheses to test; lead testing implementation
  • Perform other related duties as assigned or required

 

Essential Business Experience and Technical Skills:

Required:

  • 1-2+ years of experience in data/ digital analytics, monitoring business performance results and creating recommendations to make key business decisions
  • Advanced Excel and intermediate MS Access abilities
  • Intermediate SQL knowledge i.e. comfortable with complex table joins, aggregates, derived measures/formulas in code
  • Adept in Tableau, Domo, Qlik Sense or other BI data aggregation and visualization software
  • Competency in digital standard reporting tools such as Google Analytics, Adobe & DoubleClick
  • Familiarity with data platforms (SAS & R) and digital languages (HTML, JavaScript)
  • Sense of urgency & established track record of managing and prioritizing multiple projects and tasks simultaneously

 

Preferred:

  • Bachelor’s degree in quantitative and/or business field
  • Knowledge of tag management platforms (e.g. Adobe DTM, GTM & Ensighten)
  • Basic knowledge of marketing principles, fundamental finance & budgeting concepts
  • Knowledge of scripting languages (python, VBA/VBS, or similar)
  • Experience in implementing A/B testing and multi-touch attribution e.g.  Adobe Target, Optimizely, Google A360
  • Understanding of data onboarding process and platforms (e.g. LiveRamp, Neustar) and online to phone tracking (e.g. DialogTech, Invoca, Marchex)
  • Statistics & modeling experience
  • Adobe Analytics; web analytics certified
  • Working knowledge of project management software e.g. WorkFront, BaseCamp

 

Business Category

Global Brand & Marketing

 

Number of Openings

1

 

 

At MetLife, we’re leading the global transformation of an industry we’ve long defined. United in purpose, diverse in perspective, we’re dedicated to making a difference in the lives of our customers.

 

 

MetLife is a proud equal opportunity/affirmative action employer committed to attracting, retaining, and maximizing the performance of a diverse and inclusive workforce. It is MetLife's policy to ensure equal employment opportunity without discrimination or harassment based on race, color, religion, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity or expression, age, disability, national origin, marital or domestic/civil partnership status, genetic information, citizenship status, uniformed service member or veteran status, or any other characteristic protected by law.

MetLife maintains a drug-free workplace.

For immediate consideration, click the Apply Now button. You will be directed to complete an on-line profile. Upon completion, you will receive an automated confirmation email verifying you have successfully applied to the job.

Requisition #: 105100 


Nearest Major Market: New York City