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AVP, Global Employee Benefits, Marketing

Date Posted: Mar 30, 2019

Location: New York, NY, US, 10017

Company: MetLife

Position:             Assistant Vice President, Global Employee Benefits (GEB) Marketing

Job Location:     New York, NY



The MetLife Global Brand & Marketing (GBM) team has been evolving in line with MetLife’s transformation to a company that delivers greater value for our customers, employees and shareholders. Today, GBM is a strategic, customer-focused marketing practice that is dedicated to driving business impact across the globe. With a focus on customer led value propositions, relevant customer engagement and fostering a purpose driven brand, the team is committed to enhancing MetLife’s relationship with its customers and helping them navigate life’s twists and turns. GBM has 450+ employees in global, regional and local roles.

MetLife Global Employee Benefits (GEB) is the trusted solutions partner with worldwide expertise, helping companies navigate the workforce of the future. As a business, GEB provides employee benefits solutions to local and multinational employers in 39 markets. Focused on delivering smarter benefits for today’s changing global workforce, GEB expertise is grounded in data analysis and research insights, leveraging 60 years of experience in the global benefits and mobile employee marketplace. Our markets offer group life & health, pensions, and credit benefits, with an emphasis on health and wellness, and voluntary solutions across LATAM, EMEA, Asia, and the U.S. Whether coverage is needed for two mobile employees or 5,000 global associates, GEB expertise of industry trends, combined with tailored solutions, meet today’s employee benefit challenges.


The Role:

Reporting to the VP, Head of GEB Marketing, this role is a newly created strategic marketing leadership position. Working closely with the GEB Business Units, COEs and cross-functional teams, the AVP, GEB Marketing will be responsible for building and executing an integrated marketing strategy that drives business results, builds preference and consideration of MetLife as the trusted solutions partner with worldwide expertise, creates demand for our employee benefits solutions with new customers and deepens engagement and retention of existing of customers.


Key responsibilities:

This individual will lead the following areas:

  • GEB Marketing planning, strategy and activation to deliver against growth KPIs.
  • Define and execute MetLife Worldwide Benefits (MWB) marketing strategy and key initiatives
  • Define first sale engagement story to drive awareness and differentiation of GEB with top brokers and employers
  • Define and execute B2B, B2B2C marketing campaigns, GEB thought leadership activation (EBTS outside of the US etc..) and marketing support for Global Relationship Management (GRM)
  • Guide GEB/MWB web strategy, content development; partnering with AVP, Digital Strategy for social and .com integration
  • Drive marketing efforts to establish newly created Financial Wellness solution including platform marketing engagement and utilization plan
  • Codify and share best practices and help drive global capabilities with key GEB global markets to accelerate growth
  • Lead, build and develop a high performing team  

Key Relationships:

  • Reports to: VP, Head of GEB Marketing
  • Team: 2 direct reports: Director, GEB Marketing; Manager, Worldwide Benefits Marketing; 1 Dotted Line: Director, US Brand Platform Marketing Engagement.
  • Other Key Stakeholders/Partners: GEB, Executive Vice President, GEB Leadership Team, AVP, Digital Marketing Strategy, AVP, US Brand and Integrated Marketing, AVP, GEB Communications, VP, US Marketing Sciences, VP, US Group Marketing, VP, Global Brand Activation, Director, VP, Global Brand Design.


Business Knowledge/Capabilities:

  • 12+ years of marketing leadership experience (B2B/B2C) with emphasis on brand strategy and activation, including multi-channel campaign management, digital and social marketing, customer engagement
  • Experience in developing marketing strategies based on customer segmentation, consumer insights, and customer journeys
  • Proven measurable in market success leading marketing from strategy to implementation for a large complex brand or portfolio of reputable brands
  • People management experience including the ability to inclusively and pro-actively develop, lead and motivate a team of managers and individual contributors to drive engagement and performance
  • Experience with branded organization/company preferred
  • Global experience a plus
  • Thinks strategically and sets directions aligned to company’s strategy, applying external perspective to meet business needs
  • Innovative mindset, out-of-the-box thinker, inspirational drive to rally team and influence peers and leadership
  • Demonstrated experience navigating, influencing and leading within a highly matrix and complex environment.
  • Accomplished change management leader, leads with internal strength, projects confidence without any form of ego
  • Can operate and achieve impact with limited resources and a nimble team
  • Strong executive presence, excellent communication and presentation skills
  • Impeccable integrity, practices world-class ethical standards in every respect
  • High energy and 'self-starter' orientation
  • Outstanding problem-solving skills, analytical skills and business judgment
  • MBA or other advanced degree desirable.


MetLife Leadership Competencies:

  • Thinks Strategically – Sets direction aligned to the company’s strategy, applying external and US perspective to meet local and global needs.
  • Motivates People – Gains colleague’s commitment to achieve business objectives through clear communication goals, KPI’s and customer outcome as well as flexing leadership styles to inspire high performance.
  • Creates Partnerships – Authentically builds trusted relationships and collaborates across Business Units with diverse needs and multi-functional teams to successfully drive business objectives.
  • Seizes Opportunity – Seeks new opportunities and ways to create balanced business growth while improving operational capabilities.
  • Focuses on Customers – Promotes customer centricity and ensures focus on creating great customer experiences to achieve competitive advantage.
  • Drives Results – Sets aggressive goals and is accountable for continuously driving improved performance, leading change and ensuring high standards.



MetLife is a proud equal opportunity/affirmative action employer committed to attracting, retaining, and maximizing the performance of a diverse and inclusive workforce. It is MetLife's policy to ensure equal employment opportunity without discrimination or harassment based on race, color, religion, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity or expression, age, disability, national origin, marital or domestic/civil partnership status, genetic information, citizenship status, uniformed service member or veteran status, or any other characteristic protected by law.

MetLife maintains a drug-free workplace.

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Requisition #: 107669 

Nearest Major Market: Manhattan
Nearest Secondary Market: New York City