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US Marketing Strategy Consultant.

Date Posted: Apr 12, 2018

Location: NY, NY, US, 10166

Company: MetLife

Job Location: United States : New York : NY  Alternate Job Location : United States : New Jersey : Bridgewater  


Role Value Proposition: 

At MetLife, we are transforming ourselves to be more focused, nimble and customer-driven, with an ambition to lead the industry in delivering value to customers and shareholders.  A world class marketing function serving as the company’s growth engine as well as helping build equity in the global brand is critical to achieving this ambition.  To support and help drive our business goals, Global Brand and Marketing is also undergoing transformation, starting with a centralized U.S. Marketing organization and building key capabilities around financial acumen among the marketing team.  Key to success is understanding the business and financial levers that enable where we have the greatest impact for helping to meet short and long-term growth expectations.



The Strategic Planning Analyst will support the broader US Marketing Strategy Team with the development, analysis and tracking of the annual marketing plan, business plans, budgets and POs, and individual marketing programs. The role requires attention to detail, project management skills, experience with multi-level reporting and the ability to work with and synthesize large data sets that guide strategic decisions around business growth and profitability.



Key Responsibilities:

  • Actively support the annual marketing planning process, including consolidation of US business unit goals, priorities and strategies as input into the process
  • Support and manage processes for the analysis and prioritization of marketing initiatives within the broader marketing portfolio
  • Support budget planning and management of purchase orders
  • Engage US Marketing leaders to define milestones and metrics that measure the impact of marketing programs
  • Perform market analyses, including research of competitors and analog companies to understand products, services, go-to-market strategies and marketing investment levels/programs
  • Act as a liaison between the various Operations, Financial Planning and Strategy functions within the US and Global businesses
  • Prepare and manage periodic reporting for US Marketing, Global Marketing and US Business
  • Perform related duties as assigned or requested.


Essential Business Experience and Technical Skills:

  • Thinks Strategically - Sets direction aligned to the company’s strategy, applying external and global perspective to meet local and global needs.
  • Creates Partnerships - Authentically builds trusted relationships and collaborates across global, diverse and multi-functional teams to successfully drive business objectives.
  • Seizes Opportunity - Seeks new opportunities and ways to create balanced business growth while improving operational capabilities.
  • Drives Results - Sets aggressive goals and is accountable for continuously driving improved performance, leading change and ensuring high standards.




  • 3+ years of professional experience working with cross-functional teams
  • Demonstrated ability to manage multiple priorities      
  • Excellent oral and written communications with strong planning and time management skills
  • Ability to work independently and keep assignments on track
  • Experience adapting to a fast-paced environment with shifting priorities



  • Undergraduate degree with a strong knowledge of financial and business principles, including advanced Excel skills
  •  Proficiency with Ariba preferred, not mandatory






Business Category

Global Brand & Marketing


Number of Openings




At MetLife, we’re leading the global transformation of an industry we’ve long defined. United in purpose, diverse in perspective, we’re dedicated to making a difference in the lives of our customers.” 



MetLife is a proud equal opportunity/affirmative action employer committed to attracting, retaining, and maximizing the performance of a diverse and inclusive workforce. It is MetLife's policy to ensure equal employment opportunity without discrimination or harassment based on race, color, religion, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity or expression, age, disability, national origin, marital or domestic/civil partnership status, genetic information, citizenship status, uniformed service member or veteran status, or any other characteristic protected by law.

MetLife maintains a drug-free workplace.

For immediate consideration, click the Apply Now button. You will be directed to complete an on-line profile. Upon completion, you will receive an automated confirmation email verifying you have successfully applied to the job.

Requisition #: 94470 

Nearest Major Market: New York City