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Digital Campaign Manager

Date Posted: Jun 4, 2021

Location: Remote, US, 0

Company: MetLife

Role Value Proposition: 


The Digital Campaign Manager will be responsible for developing, managing, optimizing and reporting on MetLife Pet Insurance automated communications. As a member of the Pet product team, you will lead strategic-cross functional email programs, designed to increase engagement and retention efforts with leads and policyholders. The ideal candidate will have experience in marketing automation software (Hubspot, Adobe Campaign, etc.), email program management experience, knowledge of data sync and  integrations, personalization as well as reporting, analytics and contact management.


Key Responsibilities: 


  • Automated Communication Campaign Design: Develop and own an automated communication strategy for the MetLife pet product
    • Strategy will include, but is not limited to:
      • Engagement with prospective and current policyholders including but not limited to: IVR, email, chat, text and mobile app notifications
      • Monthly newsletter and organizational content
      • Content distribution
      • Transactional/policy communications
      • Lead nurture campaigns
      • Reengagement campaigns
      • Emerging opportunities
  • Personalization and Customization: Develop an ongoing personalization and customization strategy using pertinent and available pet data
    • Work with the development team to ensure accuracy and relevancy of data integrated via automated communications
    • Conduct A/B testing to determine effectiveness of personalization and customization elements
  • Database/Contact Management: Work with the development team to ensure best practices in database hygiene and contact management
  • Program Maintenance and optimization: Work with Development and QA resources in an ongoing manner to ensure the highest accuracy and best in class implementation of this program. Optimization should be performed where possible and necessary.
  • Competitive Intelligence: Develop competitive intelligence by collecting and maintaining a library of other pet insurance email comms. This info will be used to inform our strategy and keep a pulse on the marketplace.


Essential Business Experience and Technical Skills:




  • 5+ years of relevant experience in an email program management role or related field
  • Strong business acumen with proven technical and analytical skills
  • Exceptional written and verbal communication skills
  • Entrepreneurial mindset with the desire to work nimbly



  • Bachelor's degree in Business Administration, Marketing, Finance, or related field
  • Strong existing knowledge of email management and other automated communication platforms and database maintenance
  • Excellent PowerPoint, Excel and Word skills
  • Excellent analytical, problem-solving, and decision-making skills
  • Strong relationship management skills


Business Category

US Business – Pet Insurance


Number of Openings





At MetLife, we’re leading the global transformation of an industry we’ve long defined. United in purpose, diverse in perspective, we’re dedicated to making a difference in the lives of our customers.” 



MetLife, through its subsidiaries and affiliates, is one of the world’s leading financial services companies, providing insurance, annuities, employee benefits and asset management to help its individual and institutional customers navigate their changing world. Founded in 1868, MetLife has operations in more than 40 countries and holds leading market positions in the United States, Japan, Latin America, Asia, Europe and the Middle East.


We are one of the largest institutional investors in the U.S. with $659.6 billion of total assets under management as of December 31, 2020. We are ranked #48 on the Fortune 500 list for 2020. In 2020, we were named to the Dow Jones Sustainability Index (DJSI) for the fifth year in a row. DJSI is a global index to track the leading sustainability-driven companies.   


MetLife is committed to building a purpose-driven and inclusive culture that energizes our people. Our employees work every day to help build a more confident future for people around the world.  Visit us at to learn more about our brand, history, and values. 


We want to make it simple for all interested and qualified candidates to apply for employment opportunities with MetLife.  If you need assistance and/or a reasonable accommodation due to a disability during the application or the recruiting process, please send a request to or call our Employee Relations Department at 1-877-843-3711.


MetLife is a proud Equal Employment Opportunity and Affirmative Action employer dedicated to attracting, retaining, and developing a diverse and inclusive workforce. All qualified applicants will receive consideration for employment at MetLife without regards to race, color, religion, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity or expression, age, disability, national origin, marital or domestic/civil partnership status, genetic information, citizenship status, uniformed service member or veteran status, or any other characteristic protected by law.


MetLife maintains a drug-free workplace.