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Regional Marketing Manager

Date Posted: Apr 12, 2019

Location: Brighton, BNH, GB, BN1 4FR

Company: MetLife

Regional Digital, Brand/Campaign & Integrated Marketing Lead  – EMEA Marketing

Job Location Options: Brighton, UK

 

 

Role Value Proposition:

Brand & Integrated Marketing is one of four newly formed capabilities located in a regional shared services hub of EMEA Marketing. This team is responsible for building strategic and creative discipline into the development of integrated marketing communication campaigns and programs that support Business Unit sales and growth expectations. The hub model requires the regional team to partner effectively with local GMs and their marketing teams to effectively deliver go-to-market solutions around their priorities and requirements.

 

The successful candidate will be responsible for building and executing integrated, multi-channel marketing programs that effectively drive lead generation and nurture through B2B, B2B2C and D2C channels. He or she will be the lead in providing integrated marketing shared services to support local/regional campaign planning, execution and optimization. The role will be responsible for integrating both offline and online channels, with a heavy emphasis on digital. The role will also ensure creative and strategic alignment in our marketing efforts to advance the MetLife brand strategy. Additionally, this individual will be setting campaign KPIs, establishing test-and-learn programs, overseeing activation budgets, and driving agency relationships. It is essential that you have regional, international marketing experience.

 

Key Responsibilities:

 

Coordination with internal and external teams to deliver campaign planning, execution, optimization and reporting

40%

Marketing programs portfolio management, including people, asset and budget allocations

20%

Provide strategic and tactical guidance on media best practices as an integrated marketing expert. Evaluate workflow process, suggest process improvement and recommend efficient solutions

15%

Build and maintain strong relationships with external vendors, and internal agency counterparts

5%

Manage and build a campaign delivery team to deliver integrated marketing services out of the regional shared services hub

20%

 

 

Essential Business Experience and Technical Skills:

 

Required

  • International, regional marketing experience
  • 7+ yrs. relevant marketing experience, with deep knowledge of advertising and integrated marketing communications, including strategy, creative, production and media.
  • 5+ years marketing experience, with demonstrable experience leading and managing digital media, SEO/SEM, email and/or display advertising campaigns and driving tangible business results
  • Strong analytical skills and data-driven thinking, but also highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
  • Expert in measuring and reporting on campaign activity, able to scale campaigns, measure ROI, LTV, and determine scalability based on those and other quantitative metrics. Up-to-date with the latest trends and best practices in online marketing and measurement.
  • Excellent verbal, written and presentation skills in English; other languages a plus
  • 2+ yrs. managerial experience (including agency management)
  • Influential leadership skills with ability to distill large amounts of data into clear, concise and actionable recommendations.
  • Proven ability to develop productive cross-functional partnerships at the line of business, regional, and enterprise levels. Able to navigate through large, complex and global organization with intricate and broad product set and multiple “clients” to serve.
  • Competency in managing regional integrated marketing budgets – across multiple markets/campaigns. 
  • Proven analytical acumen and strong results orientation.

 

Preferred

  • Bachelor’s degree in Marketing or related field, or an advanced degree in business or marketing is highly preferred. 
  • Knowledge and experience of the industry a plus.
  • Allocates resources and budget based on business and marketing opportunities.
  • Ability to interface effectively with diverse clients and build strong relationships; ability to interface with senior level partners.
  • Ability to think strategically, understand business risk and apply creative problem-solving skills.
  • Self-starter with ability to make/contribute to recommendations, prioritize, manage and track multiple projects.
  • Entrepreneurial, can-do spirit and ability to work and thrive in an evolving and fast paced, high pressure, deadline-driven environment.
  • Strong oral and written communication, analytical, and interpersonal skills.
  • Highly organized with strong attention to detail.

 

Leadership Competencies:

  • Thinks Strategically – Sets direction aligned to the company’s strategy, applying external and global perspective to meet local and global needs.
  • Motivates People – Gains people commitment to achieve business objectives through clear communication of the company’s vision and flexing leadership styles to inspire high performance.
  • Creates Partnerships – Authentically builds trusted relationships and collaborates across global, diverse and multi-functional teams to successfully drive business objectives.
  • Seizes Opportunity – Seeks new opportunities and ways to create balanced business growth while improving operational capabilities.
  • Grows Talent – Inclusively and pro-actively develops talent, empowers individuals and manages diverse teams to drive engagement and performance.
  • Models our Values – Creates a culture that promotes the company’s values and standards through role modeling, accountability and ownership of decisions.
  • Focuses on Customers – Promotes customer centricity and ensures focus on creating great customer experiences to achieve competitive advantage.
  • Drives Results – Sets aggressive goals and is accountable for continuously driving improved performance, leading change and ensuring high standards.


Key Relationships:

  • Reports to: AVP, Brand & Integrated Marketing – EMEA Marketing
  • Key Stakeholders: EMEA Marketing functional leads,   Local marketing teams, GMs, Corp. Communications (EMEA)

 

 

 

At MetLife, we’re leading the global transformation of an industry we’ve long defined. United in purpose, diverse in perspective, we’re dedicated to making a difference in the lives of our customers.

 

MetLife is proud to be an equal opportunity employer.  We are committed to attracting, retaining and maximizing the performance of a diverse and inclusive workforce.  It is the policy of MetLife to ensure equal employment opportunity without discrimination on any basis protected by law.

For immediate consideration, click the Apply Now button. You will be directed to complete an on-line profile. Upon completion, you will receive an automated confirmation email verifying you have successfully applied to the job.

Requisition #: 107253