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Senior Brand and Digital Marketing Manager

Date Posted: Jun 21, 2019

Location: Brighton, BNH, GB, BN1 4FR

Company: MetLife



Position:                Senior Brand and Digital Marketing Manager

Job Location:        Brighton, UK



Role Description:


The Brand and Digital Marketing role is a new role in the UK Marketing team.  It is aligned to the EMEA Regional Marketing structure and will be a key role in driving marketing success in the UK.  The role holder will be responsible for development and implementation of the UK digital marketing strategy, digital marketing programme and integrated marketing activity to support the UK business’s sales, growth and retention plans.


The successful candidate will be responsible for working collaboratively with the business line marketing managers to build and execute integrated, measurable multi-channel marketing programmes that drive lead generation and nurture relationships through B2B channels. He or she will be the lead in providing integrated marketing services to support local campaign planning, execution and optimization and with a heavy emphasis on digital. The role will also ensure creative and strategic alignment in our marketing efforts to advance the MetLife brand strategy in the UK. Additionally, this individual will be setting and reportin on campaign KPIs, establishing test-and-learn programmes, overseeing activation budgets, and driving agency relationships.



Key Responsibilities:


Coordination with internal and external teams to deliver campaign planning, execution, optimization and reporting


Marketing programme portfolio management, including people, asset and budget allocations


Provide strategic and tactical guidance on digital best practices as an integrated marketing expert. Evaluate workflow process, suggest process improvement and recommend efficient solutions. Partner with enterprise support and enablement functions and in particular Global Technology and Operations to drive efficiency and effectiveness of digital solutions.


Build and maintain strong relationships with external vendors, and internal agency counterparts


Manage and build campaigns to deliver integrated marketing solutions for the UK




Candidate Profile


Business Experience and Technical Skills:



  • Bachelor’s degree in Marketing or related field, or an advanced degree in business or marketing is highly preferred. 
  • 7+ yrs. relevant marketing experience, with deep knowledge of campaign management, advertising and integrated marketing communications, including strategy, creative, production and media.
  • 5+ years digital marketing experience, with demonstrable experience leading and managing digital media, social media campaigns, SEO/SEM, email and/or display advertising campaigns and driving tangible business results
  • Strong analytical skills and data-driven thinking, but also highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
  • Expert in measuring and reporting on campaign activity, able to scale campaigns, measure ROI, LTV, and determine scalability based on those and other quantitative metrics. Up-to-date with the latest trends and best practices in online marketing and measurement
  • Excellent verbal, written and presentation skills
  • 2+ yrs. managerial experience (including agency management)
  • Influential leadership skills with ability to distill large amounts of data into clear, concise and actionable recommendations
  • Proven ability to develop productive cross-functional partnerships. Able to navigate through a large, complex and global organization with intricate and broad product set and multiple “clients” to serve
  • Competency in managing integrated marketing budgets – across multiple markets/campaigns 
  • Proven analytical acumen and strong results orientation



  • Knowledge and experience in professional services in a B2B environment
  • Ability to interface effectively with diverse clients and build strong relationships; ability to interface with senior level partners
  • Ability to think strategically, understand business risk and apply creative problem-solving skills
  • Self-starter with ability to make/contribute to recommendations, prioritize, manage and track multiple projects
  • Entrepreneurial, can-do spirit and ability to work and thrive in an evolving and fast paced results-driven environment
  • Strong oral and written communication, analytical, and interpersonal skills
  • Highly organised with strong attention to detail



Leadership Competencies:

  • Thinks Strategically – Sets direction aligned to the company’s strategy, applying external and global perspective to meet local and global needs.
  • Motivates People – Gains people commitment to achieve business objectives through clear communication of the company’s vision and flexing leadership styles to inspire high performance.
  • Creates Partnerships – Authentically builds trusted relationships and collaborates across global, diverse and multi-functional teams to successfully drive business objectives.
  • Seizes Opportunity – Seeks new opportunities and ways to create balanced business growth while improving operational capabilities.
  • Grows Talent – Inclusively and pro-actively develops talent, empowers individuals and manages diverse teams to drive engagement and performance.
  • Models our Values – Creates a culture that promotes the company’s values and standards through role modeling, accountability and ownership of decisions.
  • Focuses on Customers – Promotes customer centricity and ensures focus on creating great customer experiences to achieve competitive advantage.
  • Drives Results – Sets aggressive goals and is accountable for continuously driving improved performance, leading change and ensuring high standards.


Key Relationships:

  • Reports to: UK Marketing Director
  • Key Stakeholders: UK General Manager, UK Employee Benefits Director, Head of Individual Protection, Business Development Director, Head of Operations, Head of Communications (Europe), Senior Marketing and Communications Manager (Employee Benefits), Markering Manager (Individual Protection), Head of Europe Procurement, EMEA Marketing functional leads  
  • External Partners: Creative Agencies, PR agency


MetLife will assist in the funding of Professional Fees for employees were it is relevant and aligned to your position within the organisation.  MetLife reserve the right to make a judgement on whether the subscription is relevant or not to your role as well as cease the payment at any time. This type of subscription will not incur “benefit in kind” tax. 




At MetLife, we’re leading the global transformation of an industry we’ve long defined. United in purpose, diverse in perspective, we’re dedicated to making a difference in the lives of our customers.

MetLife is proud to be an equal opportunity employer.  We are committed to attracting, retaining and maximizing the performance of a diverse and inclusive workforce.  It is the policy of MetLife to ensure equal employment opportunity without discrimination on any basis protected by law.

For immediate consideration, click the Apply Now button. You will be directed to complete an on-line profile. Upon completion, you will receive an automated confirmation email verifying you have successfully applied to the job.

Requisition #: 108005 

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