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Marketing Manager - Employee Benefits

Date Posted: Apr 19, 2021

Location: Brighton, GB Brighton, GB

Company: MetLife

Marketing Manager Employee Benefits

Location of the office; Brighton, UK (however we are open to agile/flexible working - you'd just need to be able to commute to the office 2 days a week)


As part of MetLife’s marketing team in the UK and a member of the EMEA marketing community, the Marketing Manager (you) will belong to a small team that has the support of a Regional and Global Marketing team behind it. Collaboration is key to all that we do. Inclusivity, equity and diversity underpins everything. The Marketing Manager will work in a team that collaborates across functions within the UK and connects with marketers across MetLife to deliver marketing and communications that drive the UK’s business goals whilst ensuring our brand integrity and continuous improvements in marketing and sales effectiveness.


Our Employee Benefits business offers Group Life and Group Income Protection to employers large and small through brokers and intermediaries.


Role Description:


The Marketing Manager - Employee Benefits role is a new role in the UK Marketing team.  The Marketing Manager role holder will be responsible for development and implementation of the UK Employee Benefits marketing strategy and the implementation of digital and integrated marketing activity to support the UK Employee Benefit business’s sales, growth and retention plans. This person will act as the marketing SME for our EB business.


The successful candidate will be responsible for working collaboratively with the business, in particular the Employee Benefits sales team, to build and execute integrated, measurable multi-channel marketing programmes that drive lead generation and nurture relationships through B2B channels. He or she will be the lead in providing integrated marketing services to support campaign planning, execution and optimization and with a heavy emphasis on digital. Providing sales support is also a requirement of the role.


In addition to leading marketing for Employee Benefits, it is intended that the role holder will be responsible for the team’s digital channels such as the website CMS, social & SEO platforms. Therefore, a thorough understanding and experience of working with digital marketing and technology is required. This role would be the perfect next step for a Senior Marketing Executive. 


Key Responsibilities:


Marketing strategy and campaign planning, execution, optimisation and reporting


Ownership of digital marketing platforms such as ESP, CMS & SEO


Management of external agency partners


Budget management



Candidate Profile


Essential Business Experience Skills:

  • 4+ yrs. B2B marketing experience, with knowledge of campaign management, advertising and integrated marketing communications, including strategy, creative, production and media
  • 3+ years digital marketing experience, with demonstrable experience leading and managing digital media, social media campaigns, SEO/SEM, email and/or display advertising campaigns and driving tangible business results
  • Proven ability to develop productive cross-functional partnerships and management of stakeholders. Able to navigate through a large, complex and global organization with intricate and broad product set and multiple “clients” to serve


Essential Technical Skills:

  • Bachelor’s degree in Marketing or related field, or an advanced degree in business or marketing
  • Up-to-date with the latest trends and best practices in online marketing and measurement
  • Strong analytical skills and data-driven thinking
  • Self-starter with ability to make/contribute to recommendations, prioritize, manage and track multiple projects
  • Must be able to take a ‘hands on’ approach within a small team
  • Competency in managing integrated marketing budgets – across multiple markets/campaigns 
  • Proven analytical acumen and strong results orientation




  • Knowledge and experience in financial services in a B2B environment
  • Ability to interface effectively with people and build strong relationships
  • Experience of working with, and presenting to, senior level staff
  • Ability to think strategically, understand business risk and apply creative problem-solving skills
  • Entrepreneurial, can-do spirit and ability to work and thrive in an evolving and fast paced results-driven environment
  • Strong oral and written communication, analytical, and interpersonal skills
  • Highly organised with strong attention to detail


Key Relationships:

  • Reports to: Head of Marketing UK
  • Key Stakeholders: UK General Manager, UK Employee Benefits Director, Heads of Sales & Business Development Managers, Client Relationship Managers, SME Distribution Manager, Head of Operations, Head of Proposition, Senior Communications Manager, Marketing Manager (Individual Protection), Procurement, EMEA Marketing functional leads, Global Technology  
  • External Partners: Creative Agencies, PR agency, Media agency


This role would be the perfect next step for a Senior Marketing Executive. 


MetLife will assist in the funding of Professional Fees for employees where it is relevant and aligned to your position within the organisation.  MetLife reserve the right to make a judgement on whether the subscription is relevant or not to your role as well as cease the payment at any time. This type of subscription will not incur “benefit in kind” tax. 



At MetLife, we’re leading the global transformation of an industry we’ve long defined. United in purpose, diverse in perspective, we’re dedicated to making a difference in the lives of our customers.

MetLife is proud to be an equal opportunity employer.  We are committed to attracting, retaining and maximizing the performance of a diverse and inclusive workforce.  It is the policy of MetLife to ensure equal employment opportunity without discrimination on any basis protected by law.

For immediate consideration, click the Apply Now button. You will be directed to complete an on-line profile. Upon completion, you will receive an automated confirmation email verifying you have successfully applied to the job.

Requisition #: 116519 

We welcome applications from candidates of all backgrounds, ethnicities, genders, religions and sexual orientations. 

We strive to find the best candidate for all positions and a diverse range of applicants ensures we widen our talent pool in order to achieve this. 

Those with disabilities and neurodiverse conditions, please do let us know about your reasonable adjustments to ensure that we can best meet your needs.

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