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Senior Marketing Manager - Regional Business, Group Benefits Marketing

Date Posted: Sep 28, 2021

Location: Bridgewater, NJ, US, 8807

Company: MetLife




Role Value Proposition: 

The Sr. Marketing Manager, Regional Business Group Benefits within the US region reports directly to the Marketing Director, US Group Benefits Regional Business. The role is responsible for driving growth and differentiation among regional business distribution channel by developing and executing integrated, multi-channel sales & marketing engagement strategies for B2B and B2B2C. 


This role serves as a marketing subject matter expert for regional market by partnering closely with Business Unit (BU) leadership and cross-functional teams to create and deliver on marketing strategies that incorporate social media, email, creative & messaging development, digital advertising, events, thought leadership/content and sales support.


Key Responsibilities:  

  • Demonstrate outstanding customer focus:  Leverage customer insights, understanding of the marketplace, competitive dynamics, and other data to influence business growth strategies and inform marketing decision-making; develop a deep understanding of customer needs to champion, drive, and measure customer interest, engagement, experience and satisfaction
  • Drive best-in-class customer engagement & experience:  In partnership with the business, define, communicate, deliver, measure and continuously test/refine our customer engagement & experience throughout the customer journey from lead to new customer to ongoing engagement
  • Drive acquisition & influence conversion:  Lead efforts to introduce and convert a new stable of customers through innovative integrated marketing approach including thought leadership/content, email, advertising, digital and social media channels and high impact electronic media outreach
  • Partner deeply across MetLife resources:  Partner with Global Brand & Marketing and US Marketing (centers of excellence and Group Benefits marketing) for additional capabilities and resources to create creative assets & messaging that support the Regional Business Group Benefits BU and marketing objectives; also includes working with technology teams for marketing technologies, legal teams for legal review and compliance and within marketing for general event coordination/set-up.



Essential Business Experience and Technical Skills:



  • 7+ years of digital marketing expertise including multi-channel integrated B2B and B2B2C efforts
  • Leadership mindset and business acumen; demonstrated experience influencing decisions to optimize marketing impact
  • Deep marketing and project management experience, including digital marketing, messaging/content development, white papers, B2B/B2B2C acquisition/lead gen marketing, events, social media and sales enablement support.
  • Ability to operate effectively in a highly matrixed organization, creating partnerships and influencing people of different cultures and backgrounds at all levels and functions of the organization
  • Action-oriented, high performer able to translate marketing strategies into tangible solutions
  • Innovative thinker with a strong sense of urgency; proven ability to drive transformational change within an organization and to improve marketing’s contribution internally and externally
  • Resourceful, strong work ethic, intellectual curiosity, excellent written and verbal communications skills - must be able to communicate effectively internally with functionally and geographically diverse teams and externally with clients, brokers, partners and intermediaries



  • Bachelor’s Degree strongly preferred
  • Keen understanding of the group benefits business and regional business audiences (brokers and employers) highly desirable
  • Industry
  • Experience with Sales or working with Sales teams
  • Experience with Copywriting



At MetLife, we’re leading the global transformation of an industry we’ve long defined. United in purpose, diverse in perspective, we’re dedicated to making a difference in the lives of our customers.



MetLife, through its subsidiaries and affiliates, is one of the world’s leading financial services companies, providing insurance, annuities, employee benefits and asset management to help its individual and institutional customers navigate their changing world. Founded in 1868, MetLife has operations in more than 40 countries and holds leading market positions in the United States, Japan, Latin America, Asia, Europe and the Middle East.


We are one of the largest institutional investors in the U.S. with $642.4 billion of total assets under management as of March 31, 2021. We are ranked #46 on the Fortune 500 list for 2021. In 2020, we were named to the Dow Jones Sustainability Index (DJSI) for the fifth year in a row. DJSI is a global index to track the leading sustainability-driven companies. We are proud to have been named to Fortune magazine's 2021 list of the "World's Most Admired Companies." 


MetLife is committed to building a purpose-driven and inclusive culture that energizes our people. Our employees work every day to help build a more confident future for people around the world.



We want to make it simple for all interested and qualified candidates to apply for employment opportunities with MetLife.  For further information about how to request a reasonable accommodation, please click on the Disability Accommodations link below.



MetLife is a proud Equal Employment Opportunity and Affirmative Action employer dedicated to attracting, retaining, and developing a diverse and inclusive workforce. All qualified applicants will receive consideration for employment at MetLife without regards to race, color, religion, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity or expression, age, disability, national origin, marital or domestic/civil partnership status, genetic information, citizenship status, uniformed service member or veteran status, or any other characteristic protected by law.



MetLife maintains a drug-free workplace.



Requisition #: [[119845]]