Share this Job

Senior Marketing Consultant

Apply now »

Date Posted: Jun 15, 2022

Location(s): Bridgewater, NJ, US, 8807 Tampa, FL, US, 33647 Cary, NC, US, 27513

Company: MetLife

Location: Bridgewater NJ, Cary NC, or Tampa FL


Role Value Proposition: 

US Group Benefits Marketing is responsible for all Marketing the Group Benefits (GB) products and campaigns across all Markets Segments.  This includes working with the Re-enrollment Strategy team, Voluntary Communications Specialists (VCS), Product Center of Excellence, Distribution Leaders, Market Heads, Product/Pricing heads, Brokers and Employers to develop effective employee/employer value propositions and strategies for each product, growth initiative and market segment. Marketing will create strategies to drive profitable revenue growth by achieving participation and retention rates outlined in the business plan. Considerations must include economics of approaches, competitive environment, and employer perspectives on enrollment.


Key Responsibilities:

Operational Business and Customer Delivery Experience – the incumbent will develop a keen understanding of all MetLife products, B2B and B2C communications, campaigns and strategies. They will collaborate with business partners, marketing partners, customers, brokers and other stakeholders to develop and execute, customer specific, employee focused communications.  They will do this by:

  • Demonstrating a clear passion for the category and a willingness to be fully immersed in the details of the MetLife products, business goals, communications, campaigns, research, insights, data and each customer’s business challenge
  • Gaining a deep understanding of MetLife’s target customers (Employees, Employers, Brokers, Third Parties) in order to better engage and drive solutions


Collaboration and Influence the incumbent will work closely with various internal business teams, marketing support teams and numerous peers to help define, deliver and execute the business strategies. They will operate in a highly matrixed environment and succeed by:

  • Building strong working relationships with numerous partners at all levels of the organization, including Sales, VCS, Implementation, Sales Support, Account Teams and internal subject matter experts to identify and execute marketing communications and campaigns to drive engagement
  • Proactively provide feedback to and work with the Insight, Analytics, Product Marketing, and Product Team to drive optimization and refine tactics
  • Demonstrating a deep subject-matter and disciplinary competency
  • Having the ability to offer well-structured, well-supported and clearly articulated points-of-view while met with skepticism, disbelief and/or opposition
  • Supporting and assisting in the refinement of value propositions that differentiate MetLife in the market with brokers, employers and employees
  • Influencing and defining integrated marketing plans that will help grow the business through marketing deliverables/capabilities


Essential Business Experience and Technical Skills:


  • 5+ years of diverse and progressive marketing experience – an accomplished Marketer that has a breadth of relevant campaign delivery and marketing experience
  • Ability to advise on B2C and B2B channels, with a customer mindset
  • Experience leading data-based decision making and distilling into clearly concise stories
  • Experience navigating, influencing, and leading within a highly matrixed environment
  • Undergraduate degree or equivalent experience



Business Category

Group Benefits Marketing


Number of Openings



At MetLife, we’re leading the global transformation of an industry we’ve long defined. United in purpose, diverse in perspective, we’re dedicated to making a difference in the lives of our customers.



MetLife, through its subsidiaries and affiliates, is one of the world’s leading financial services companies, providing insurance, annuities, employee benefits and asset management to help its individual and institutional customers navigate their changing world. Founded in 1868, MetLife has operations in more than 40 countries and holds leading market positions in the United States, Japan, Latin America, Asia, Europe and the Middle East.


We are one of the largest institutional investors in the U.S. with $642.4 billion of total assets under management as of March 31, 2021. We are ranked #46 on the Fortune 500 list for 2021. In 2020, we were named to the Dow Jones Sustainability Index (DJSI) for the fifth year in a row. DJSI is a global index to track the leading sustainability-driven companies. We are proud to have been named to Fortune magazine's 2021 list of the "World's Most Admired Companies." 


MetLife is committed to building a purpose-driven and inclusive culture that energizes our people. Our employees work every day to help build a more confident future for people around the world.


We want to make it simple for all interested and qualified candidates to apply for employment opportunities with MetLife.  For further information about how to request a reasonable accommodation, please click on the Disability Accommodations link below.


MetLife is a proud Equal Employment Opportunity and Affirmative Action employer dedicated to attracting, retaining, and developing a diverse and inclusive workforce. All qualified applicants will receive consideration for employment at MetLife without regards to race, color, religion, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity or expression, age, disability, national origin, marital or domestic/civil partnership status, genetic information, citizenship status, uniformed service member or veteran status, or any other characteristic protected by law.


MetLife maintains a drug-free workplace.


For immediate consideration, click the Apply Now button. You will be directed to complete an on-line profile. Upon completion, you will receive an automated confirmation email verifying you have successfully applied to the job.