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Senior Consultant, Marketing Communications

Date Posted: Jan 15, 2022

Location: Bridgewater, NJ, US, 8807

Company: MetLife

Role Value Proposition:

The successful candidate will lead the execution of communications and campaigns for Group Benefits to drive engagement, while assisting with the development of strategic marketing communications for MetLife’s brokers, employers and employees. The Senior Marketing Consultant will assist with continually optimizing communications and campaigns through validated research, yearly metrics and analytics. This person will be the communication subject matter expert and work closely with internal constituencies, which include Sales, Senior Leadership, Voluntary Communications Specialists (VCS), Sales Support, Insights, Analytics & Product Marketing Teams, Account Teams, Implementation, Legal, Operations, and external constituencies including employer groups and brokers. Customer demands will require the candidate to think innovatively and creativity when customizing campaigns, in order to optimize engagement and participation. The candidate should possess strong collaboration and management skills, identify and independently provide solutions to challenges and be prepared to assist the Employee Marketing Director with leading and developing a team of Communications Delivery Managers.   

 

Key Responsibilities

Operational Business and Customer Delivery Experience – the incumbent will develop a keen understanding of all MetLife products, B2B and B2C communications, campaigns and strategies. They will collaborate with brokers, employer groups and internal marketing partners to develop and execute, customer specific, employee, employer and/or broker focused communications.  They will do this by:

  • Demonstrating a clear passion for the category and a willingness to be fully immersed in the details of the MetLife products, business goals, communications, campaigns and each customer’s business challenge
  • Gaining a deep understanding of MetLife’s target customers and brokers in order to better engage and drive solutions

 

Collaboration and Influence the incumbent will work closely with various internal business teams, marketing support teams and numerous peers to help define, deliver and execute the business strategies. They will operate in a highly-matrixed environment and succeed by:

  • Building strong working relationships with numerous partners at all levels of the organization, including Sales, VCS, Implementation, Sales Support, Account Teams and internal subject matter experts to identify and execute marketing communications and campaigns to drive engagement
  • Proactively provide feedback to and work with the Insight, Analytics, Product Marketing, and Product Team to drive optimization and refine tactics
  • Demonstrating a deep subject-matter and disciplinary competency
  • Having the ability to offer well-structured, well-supported and clearly articulated points-of-view while met with skepticism, disbelief and/or opposition
  • Supporting and assisting in the refinement of value propositions that differentiate MetLife in the market with brokers, employers and employees
  • Influencing and defining integrated marketing plans that will help grow the business through marketing deliverables/capabilities

 

Essential Business Experience and Technical Skills:

  • 5+ years of diverse and progressive marketing experience – an accomplished Marketer that has a breadth of relevant campaign delivery and marketing experience
  • Ability to advise on B2C and B2B channels, with a customer mindset
  • Experience leading data-based decision making and distilling into clearly concise stories
  • Experience navigating, influencing and leading within a highly matrixed environment
  • Undergraduate degree required

 

Travel

0-5%

 

Business Category

US Business

 

Number of Openings

1

 

"At MetLife, we’re leading the global transformation of an industry we’ve long defined. United in purpose, diverse in perspective, we’re dedicated to making a difference in the lives of our customers.” 
 

 

MetLife:

 

MetLife, through its subsidiaries and affiliates, is one of the world’s leading financial services companies, providing insurance, annuities, employee benefits and asset management to help its individual and institutional customers navigate their changing world. Founded in 1868, MetLife has operations in more than 40 countries and holds leading market positions in the United States, Japan, Latin America, Asia, Europe and the Middle East.

 

We are one of the largest institutional investors in the U.S. with $642.4 billion of total assets under management as of March 31, 2021. We are ranked #46 on the Fortune 500 list for 2021. In 2020, we were named to the Dow Jones Sustainability Index (DJSI) for the fifth year in a row. DJSI is a global index to track the leading sustainability-driven companies. We are proud to have been named to Fortune magazine's 2021 list of the "World's Most Admired Companies." 

 

MetLife is committed to building a purpose-driven and inclusive culture that energizes our people. Our employees work every day to help build a more confident future for people around the world.