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Director, Marketing Strategy

Date Posted: Dec 31, 2018

Location: New York, NY, US, 10166

Company: MetLife

Job Location: United States : New York : New York  Alternate Job Location : United States : New Jersey : Bridgewater  


Role Value Proposition: 

“At MetLife, we’re leading the global transformation of an industry we’ve long defined.  United in purpose, diverse in perspective, we’re dedicated to making a difference in the lives of our customers.”  MetLife, through its subsidiaries and affiliates, is a global provider of life insurance, annuities, employee benefits and asset management with operations in nearly 50 countries and leading market positions in the United States, Japan, Latin America, Asia, Europe and the Middle East. With a proven track record of financial strength and delivering on promises since 1868, the company prides itself on helping people plan for their future by protecting what matters most – their families and their achievements.


The successful candidate will partner closely with the Group Benefits business leadership team to drive solutions and measurable business impact. The Marketing Director will frame the business challenge and define success factors to create strategic marketing plans that will contribute to the long term growth of our Market segment that serves businesses 100-5000 employees. 


Key Responsibilities:  

Strategic Leadership and Operational Business Experience:

The incumbent will need to have or quickly develop a keen understanding of  business strategies, models and key offerings and be able to contribute valuable customer insights, competitor intelligence and pragmatic marketing solutions.  He/she will do this by:

  • Demonstrating a clear passion for the category and technology and a willingness to immerse him/herself fully in the details of the Group Benefits strategies and objectives
  • Quickly gain a deep understanding of MetLife’s target customers, their wants and needs and how the company can deliver against these versus its competitors by leveraging customer insights to create market differentiating value propositions
  • Co-creating operationally-focused marketing solutions with keen focus on tackling key business challenges and meeting business objectives.


Exceptional Collaboration and Influencing Skills:

The incumbent will work closely with various business unit leaders and their teams, strategists and marketers, and numerous peers in Marketing to define, deliver and execute the brand strategy. He / she will do this in many cases via virtual teams in a highly-matrixed environment. He / she will succeed by:

  • Investing heavily to build strong working relationships with numerous people at all levels of the organization
  • Establishing strong credibility by demonstrating deep subject-matter and disciplinary competency
  • Ability to offer well-structured, well-supported and clearly articulated points-of-view while met with skepticism, disbelief and/or opposition
  • Drives the development of value propositions that differentiate MetLife in the market
  • Identifies opportunities through research and analysis of relevant market trends, customer segmentation, competitive activity and the needs and behaviors of employers and brokers.


Essential Business Experience and Technical Skills:


  • 10+ years of diverse and progressively senior marketing experience – an accomplished Marketer that has a breadth of marketing experience, as well as relevant expertise in strategic brand building or Customer Marketing
  • Ability to advise on both B2C and B2B2C channels, with a customer mindset focusing on insights and applying insights-led research
  • Highly analytical with significant experience leading data-based decision making and distilling large amounts of data into clearly concise stories
  • Demonstrated experienced navigating, influencing and leading within a highly matrixed environment
  • Undergraduate degree required
  • 5+ years of management/leadership experience



  • MBA or other advanced degree


Business Category

Global Brand & Marketing


Number of Openings



At MetLife, we’re leading the global transformation of an industry we’ve long defined. United in purpose, diverse in perspective, we’re dedicated to making a difference in the lives of our customers.



MetLife is a proud equal opportunity/affirmative action employer committed to attracting, retaining, and maximizing the performance of a diverse and inclusive workforce. It is MetLife's policy to ensure equal employment opportunity without discrimination or harassment based on race, color, religion, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity or expression, age, disability, national origin, marital or domestic/civil partnership status, genetic information, citizenship status, uniformed service member or veteran status, or any other characteristic protected by law.

MetLife maintains a drug-free workplace.

For immediate consideration, click the Apply Now button. You will be directed to complete an on-line profile. Upon completion, you will receive an automated confirmation email verifying you have successfully applied to the job.

Requisition #: 100283 

Nearest Major Market: New York City