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Customer Marketing Manager, National Accounts

Date Posted: Nov 26, 2021

Location: Bridgewater, NJ, US, 8807

Company: MetLife

Global Brand and Marketing:
The MetLife Group Benefits Marketing (GBM) team has been evolving in line with MetLife’s transformation to a company that delivers greater value for our customers, employees and shareholders. Today, GBM is a strategic, customer-focused marketing practice that is dedicated to driving business impact with strategic guidance, relevant insights, and meaningful communications.  National Accounts Customer Marketing serves the highest-value customers (5000+ employees), driving value for the long-term growth of the organization.

Role Value Proposition:
The Customer Marketing Manager will partner closely with internal customers in sales, colleagues across marketing and product teams, and external agency partners to deliver compelling communications that persuade customers to carry MetLife products for their employees, and potential partners to collaborate with MetLife to enhance our offering.  This candidate will work to enable sales teams to close more sales by telling powerful, differentiated MetLife stories that address customer needs, expand our storytelling approach to drive retention, and enhance our approach to the full customer experience across the sales cycle/marketing funnel to drive growth.  This team member will be effective when utilizing the following key competencies: strong communications, collaboration, relationship building, ownership mindset with a service mentality, curiosity, attention to detail, and strategic leadership.

Key Responsibilities:

  • Partner across the organization (sales, service, marketing functions, etc) to understand customer challenges and develop compelling experiences and communications
  • Support the development and implementation of storytelling innovation opportunities
  • Liaise with integrated agency teams to deliver on high-volume, fast-paced marketing needs
  • Translate organizational needs into actionable marketing strategies, stories, and assets
  • Participate in daily team “Sparks” sessions for in-house creative concepting, big ideas, tagline development, etc.
  • Develop, evaluate and optimize opportunities to improve internal processes (briefing, scaling, tracking)
  • Act with urgency to shepherd projects through completion, using project management skills and systems (Workfront)
  • Share marketing plans with sales executives, service partners, communication teams, and more
  • Review sales communications for compliance with information updates, footnotes, and disclosures
  • Manage legal submissions, applying feedback, obtaining approvals, and monitoring assets for compliance and expiry
  • Performs other related duties as assigned or required

Essential Business Experience and Technical Skills:

  • 5-8+ years of diverse and progressively senior marketing experience – a well-rounded Marketer with relevant expertise in B2B/B2B2C Marketing
  • Balance of strategic leadership matched with attention to detail and organization to ensure high-volume, fast-paced needs are met
  • Commitment to high-quality communications designed to encourage positive decision-making with focus on influence, design, grammar, and brevity
  • Flexibility to employ an ownership mindset with personal accountability for great work, while utilizing a service mindset in approach to internal customers
  • Positive attitude with ability to influence sales organization and other partners to adopt new strategies
  • Robust experience and expertise in PowerPoint, Excel, Word - experience with HighSpot/Workfront a plus


Location: Bridgewater, NJ or Remote


MetLife, through its subsidiaries and affiliates, is one of the world’s leading financial services companies, providing insurance, annuities, employee benefits and asset management to help its individual and institutional customers navigate their changing world. Founded in 1868, MetLife has operations in more than 40 countries and holds leading market positions in the United States, Japan, Latin America, Asia, Europe and the Middle East.


We are one of the largest institutional investors in the U.S. with $642.4 billion of total assets under management as of March 31, 2021. We are ranked #46 on the Fortune 500 list for 2021. In 2020, we were named to the Dow Jones Sustainability Index (DJSI) for the fifth year in a row. DJSI is a global index to track the leading sustainability-driven companies. We are proud to have been named to Fortune magazine's 2021 list of the "World's Most Admired Companies." 


MetLife is committed to building a purpose-driven and inclusive culture that energizes our people. Our employees work every day to help build a more confident future for people around the world.



We want to make it simple for all interested and qualified candidates to apply for employment opportunities with MetLife.  For further information about how to request a reasonable accommodation, please click on the Disability Accommodations link below.



MetLife is a proud Equal Employment Opportunity and Affirmative Action employer dedicated to attracting, retaining, and developing a diverse and inclusive workforce. All qualified applicants will receive consideration for employment at MetLife without regards to race, color, religion, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity or expression, age, disability, national origin, marital or domestic/civil partnership status, genetic information, citizenship status, uniformed service member or veteran status, or any other characteristic protected by law.



MetLife maintains a drug-free workplace.



Requisition #: 121141