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Marketing Consultant II

Date Posted: Dec 8, 2021

Location: Bridgewater, NJ, US, 8807

Company: MetLife

Job Location: United States : New Jersey : Bridgewater 


Role Value Proposition:


Focused on the direct-to-consumer business, the role’s primary focus is to manage the integrated marketing plans and assets. The candidate will work as part of a team whose objectives are to develop product positioning, marketing campaigns, and assets. The ideal candidate is data-driven and is responsible for creating content, analyzing campaigns, and continuously optimizing acquisition programs.


As a member of the team, you will assist in managing strategic-cross functional email and direct mail programs, designed to increase engagement and retention efforts with leads and policyholders.




Key Responsibilities:


  • Partner with product teams and US Marketing to maintain creative assets & messaging that supports the Group Benefits marketing objectives
    • A&H, Dental, Disability, Life, Multiproduct, Pet, Vision, and Digital-focused assets
  • Lead contact for all marketing legal submissions and review; maintain asset inventories, update legal numbers; oversee all footnotes/disclaimers and ensure pieces are compliant
  • Manage all required state filings for Group Benefits marketing; assign identification numbers, submit all necessary documentation, and track all filings with appropriate teams
  • Direct outside vendors and agency to ensure all collateral and digital pieces are updated correctly and within scheduled timeframes
  • Support the Voluntary Communication Specialists (VCS) and internal sales/customer relationship teams with ad hoc requests for marketing materials and updates
  • Maintain and update a monthly inventory spreadsheet utilized by the product teams
  • Collaborate with marketing technology, legal/compliance, sales and other marketing teams as needed
  • Oversee two junior freelancers
  • Upload assets to Highspot (Market enablement repository)
  • Track asset utilization via reporting from HighSpot and proactively propose modifications and the retirement of exact assets



Essential Business Experience and Technical Skills:

  • Strong communication, organizational and multitasking skills
  • Ability to prioritize, multitask, and deliver multiple projects while meeting deadlines
  • Understanding of digital marketing best practices, including website & mobile optimization
  • Excellent interpersonal skills and ability to work cooperatively with team members
  • Flexibility and ability to adapt to rapidly changing marketplace
  • Experience with creative or campaign development
  • 3+ of marketing experience






Business Category

Global Brand & Marketing


Number of Openings




At MetLife, we’re leading the global transformation of an industry we’ve long defined. United in purpose, diverse in perspective, we’re dedicated to making a difference in the lives of our customers.” 


MetLife, through its subsidiaries and affiliates, is one of the world’s leading financial services companies, providing insurance, annuities, employee benefits and asset management to help its individual and institutional customers navigate their changing world. Founded in 1868, MetLife has operations in more than 40 countries and holds leading market positions in the United States, Japan, Latin America, Asia, Europe and the Middle East.


We are one of the largest institutional investors in the U.S. with $642.4 billion of total assets under management as of March 31, 2021. We are ranked #46 on the Fortune 500 list for 2021. In 2020, we were named to the Dow Jones Sustainability Index (DJSI) for the fifth year in a row. DJSI is a global index to track the leading sustainability-driven companies. We are proud to have been named to Fortune magazine's 2021 list of the "World's Most Admired Companies." 


MetLife is committed to building a purpose-driven and inclusive culture that energizes our people. Our employees work every day to help build a more confident future for people around the world.



We want to make it simple for all interested and qualified candidates to apply for employment opportunities with MetLife.  For further information about how to request a reasonable accommodation, please click on the Disability Accommodations link below.



MetLife is a proud Equal Employment Opportunity and Affirmative Action employer dedicated to attracting, retaining, and developing a diverse and inclusive workforce. All qualified applicants will receive consideration for employment at MetLife without regards to race, color, religion, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity or expression, age, disability, national origin, marital or domestic/civil partnership status, genetic information, citizenship status, uniformed service member or veteran status, or any other characteristic protected by law.



MetLife maintains a drug-free workplace.



Requisition #: 121410