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Communications Delivery Manager

Date Posted: Apr 23, 2021

Location: Bridgewater, NJ, US, 8807

Company: MetLife

 

US Group Benefits Marketing
The organization is responsible for all Marketing for the Group, Voluntary, and Worksite Benefits business, across all three Markets Segments.  This includes working with the Product Center of Excellence, Distribution Leaders, Market Heads, Product/Pricing heads, Brokers and Employers to develop effective employee/employer value propositions and strategies for each product, growth initiative and market segment.

 

This organization will create strategies to drive profitable revenue growth by achieving participation and retention rates outlined in the business plan. Considerations must include economics of approaches, competitive environment, and employer perspectives on enrollment. The team will also partner with corporate marketing and centers of excellence regarding competitive landscape and identify key emerging trends along with the demographic and behavioral attributes that defines the GB employer, broker and consumer segments.

 

Role Value Proposition: 

The Communications Delivery Manager will be responsible for customizing and executing employee, employer and broker communications for Group Benefits to drive engagement. The successful candidate will be the communication subject matter expert and work closely with internal constituencies, which include Voluntary Communications Specialists (VCS), Implementation, Sales, Account Teams, Legal, Operations, and external constituencies including employer groups and brokers.

 

Customer demands will require the candidate to think innovatively and creatively when customizing campaigns, in order to optimize engagement and participation. The candidate should possess strong collaboration and management skills, be prepared to identify and respond to inquiries and independently provide solutions to challenges.

 

Key Responsibilities:  

  • Operational Business and Customer Delivery Experience – the incumbent will develop a keen understanding of all MetLife B2B and B2C communications, campaigns, strategies and products. He or she will collaborate with brokers, employer groups and internal marketing partners to develop and execute, customer specific, employee, employer and/or broker focused communications.  He/she will do this by:
    • Demonstrating a clear passion for the category and a willingness to immerse him/herself fully in the details of the MetLife products, communications, campaigns and each customer’s business challenge
    • Gaining a deep understanding of MetLife’s target customers and brokers in order to better engage and drive solutions

 

  • Collaboration and Influence the incumbent will work closely with various internal business teams, marketing support teams and numerous peers to help define, deliver and execute the business strategies. He/she will operate in a highly-matrixed environment and succeed by:
    • Building strong working relationships with numerous partners at all levels of the organization, including VCS, Implementation, Account Teams and internal subject matter experts to identify and execute marketing communications and campaigns to drive engagement
    • Proactively provide feedback to the Customer Solutions  and Product Teams to drive optimization  and refine tactics
    • Demonstrating a deep subject-matter and disciplinary competency
    • Having the ability to offer well-structured, well-supported and clearly articulated points-of-view while met with skepticism, disbelief and/or opposition
    • Supporting and assisting in the refinement of value propositions that differentiate MetLife in the market with brokers, employers and employees
    • Influencing and defining integrated marketing plans that will help grow the business through marketing deliverables/capabilities

 

  • Perform other duties as assigned or required

 

Essential Business Experience and Technical Skills:

Required:

  • 3+ years of diverse and progressive marketing experience – an accomplished Marketer that has a breadth of relevant campaign delivery and marketing experience
  • Ability to advise on B2C and B2B channels, with a customer mindset
  • Experience leading data-based decision making and distilling into clearly concise stories
  • Experience navigating, influencing and leading within a highly matrixed environment

 

Preferred:

  • Bachelor’s Degree strongly preferred
  • Understanding of the group benefits business & product offerings is highly desirable 
  • Agency experience/exposure is a plus

 

Business Category

Communications and Campaign Delivery

 

Number of Openings

1

 

 

At MetLife, we’re leading the global transformation of an industry we’ve long defined. United in purpose, diverse in perspective, we’re dedicated to making a difference in the lives of our customers.



# Global Benefits Marketing

MetLife:

MetLife, through its subsidiaries and affiliates, is one of the world’s leading financial services companies, providing insurance, annuities, employee benefits and asset management to help its individual and institutional customers navigate their changing world. Founded in 1868, MetLife has operations in more than 40 countries and holds leading market positions in the United States, Japan, Latin America, Asia, Europe and the Middle East.

 

We are one of the largest institutional investors in the U.S. with $651 billion of total assets under management as of September 30, 2020. We are ranked #48 on the Fortune 500 list for 2020. In 2019, we were named to the Dow Jones Sustainability Index (DJSI) for the fourth year in a row. DJSI is a global index to track the leading sustainability-driven companies.

 

MetLife is committed to building a purpose-driven and inclusive culture that energizes our people. Our employees work every day to help build a more confident future for people around the world.

 

We want to make it simple for all interested and qualified candidates to apply for employment opportunities with MetLife.  For further information about how to request a reasonable accommodation, please click on the Disability Accommodations link below.

 

MetLife is a proud Equal Employment Opportunity and Affirmative Action employer dedicated to attracting, retaining, and developing a diverse and inclusive workforce. All qualified applicants will receive consideration for employment at MetLife without regards to race, color, religion, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity or expression, age, disability, national origin, marital or domestic/civil partnership status, genetic information, citizenship status, uniformed service member or veteran status, or any other characteristic protected by law.

 

MetLife maintains a drug-free workplace.

 

Requisition #: 116958