Share this Job

Creative Director & Editor - Digital Product (Financial Wellness)

Apply now »

Date Posted: May 2, 2022

Location(s): Bloomfield, CT, US, 6002 Bloomfield, CT, US, 6002 New York, NY, US, 10166 Bloomfield, CT, US, 6002

Company: MetLife

Job Location: New York, New Jersey, Connecticut

Alternate Job Location: Work from Home


Role Value Proposition:

The Director – Upwise Content Editor is a key role on the Upwise leadership team, responsible for establishing and evolving MetLife’s content production “factory” for financial wellness that ultimately designs and delivers all content within the Upwise app.


In this role the Director – Upwise Content Editor will design and deploy an end-to-end content creation process, including research, writing, editing and publishing. In addition, the Director – Upwise Content Editor is responsible for creating and managing the editorial calendar, contributing unique story ideas aligned with business (product roadmap), content priorities, and user feedback. The Content Editor will also manage the production and review process for Upwise content, including all aspects of copywrite and copyedit content processes. The Content Editor will work closely with the Upwise leadership team to ensure all content is on-brand, consistent in terms of style, quality and tone of voice, and optimized for user experience and engagement. Additionally, the Content Editor will collaborate closely with compliance and legal departments to ensure editorial content is approved for use pursuant to agreed-upon guidelines and within production deadlines.


Finally, the Director – Upwise Content Editor is responsible for providing leadership and support to activate our Upwise Sustainability strategies, with focus on DEI initiatives and environment/climate projects.



Key Responsibilities:

The key responsibilities for this role include the following:


• Design and deploy end-to-end content creation process, including research, writing, editing and publishing

• Create and manage Upwise editorial calendar, contributing unique story ideas aligned with business (product roadmap) and content priorities and user feedback

• Manage production and review process for Upwise content, including all aspects of copywrite and copyedit content processes

• Design an appropriate and flexible resourcing approach, including attracting talent, building direct, matrix, and project teams, and identifying and managing external partners

• Serve as intake for Upwise content needs and requests, developing strategies and solutions for content delivery

• Manage relationship with our external content development partner(s), assigning freelancers to content requests and preparing briefs for content creation

• Manage freelance copywriter(s) in production of content, and direct designers on production of creative content in line with editorial calendar

• Partner closely with Content Strategist, Marketing and other partners to develop content strategies for evolving Upwise editorial content around applicable user personas; writing, editing, testing and continuously optimizing materials for user impact

• Partner closely with Content Strategist, writers and Marketing team to ensure all content is on-brand, consistent in terms of style, quality and tone of voice, and optimized for user experience and engagement

• Plan, document, and maintain foundational Upwise editorial policies for stakeholders including editorial guidelines (article style and construction, sourcing guidelines, editing process, etc.), editorial design, and content governance

• Maintain and audit content inventory to identify gaps, evolve taxonomies and optimize for user impact

• Analyze performance of content across Upwise, compiling monthly reporting for internal and cross functional stakeholders, using data and insights to inform and optimize future content creation

• Work with compliance and legal departments to ensure editorial content is approved for use within production deadlines

• Support MetLife Sustainability strategies, including DEI initiatives, leading on Upwise content-related projects and programs

• Collaborate closely with marketing team on strategies to integrate app content into ongoing web and email customer acquisition and adoption campaigns/activations

• Serve as an evangelist for content best practices across user journey and marketing distribution channels

• Closely monitors market intelligence on financial wellness products, market conditions, competitors and solutions for developments, best practices and strategies to inform future Upwise content development and production initiatives.



Essential Business Experience and Technical Skills:

The position requirements for this role include the following:


· BS or equivalent from a top ranked institution; personal finance background preferred

· 10+ years of related work experience in US insurance or financial services industry

· Exceptional writing, grammar, and proofreading skills

· Flexible POV/voice and ability to adapt different messages to various audiences, channels, and outlets

· Exceptional attention to detail

· Change agent with high adaptability; a test, learn, and experimentation mindset

· Strong influencing and communication skills with ability to work with senior management and partners across the organization

· Strong oral, written and presentation communication skills

· Ability to work successfully within a team and navigate a highly matrixed organization

· Hard working, multi-tasker who enjoys taking ownership of projects

· Strong interpersonal skills with ability to take a consultative approach when working cross-functionally

· Excellent project management skills and commitment to deadlines, processes and policies

· Curiosity and interest in learning about and deeply understanding our customers and target audiences

· Experience working in a content management system (CMS); prior exposure to Adobe Experience Manager a plus

· Experience with freelancer, vendor and/or agency management partnerships


Leadership Competencies


· Thinks Strategically - Sets direction aligned to the company’s strategy, applying external and global perspective to meet local and global needs, putting the customer at the center of everything we do in pursuit of MetLife’s purpose


· Motivates People - Gains people commitment to achieve business objectives through clear communication of the company’s vision and flexing leadership styles to inspire high performance.

· Creates Partnerships - Authentically builds trusted relationships and collaborates across global, diverse and multi-functional teams to successfully drive business objectives.

· Seizes Opportunity - seeks new opportunities and ways to create balanced business growth while improving operational capabilities


· Models our Values - Creates a culture that promotes the company’s values and standards through role modeling, accountability and ownership of decisions.

· Focuses on Customers - Promotes customer centricity and ensures focus on creating great customer experiences to achieve competitive advantage.

· Drives Results - Sets aggressive goals and is accountable for continuously driving improved performance, leading change and ensuring high standards.




“At MetLife, we’re leading the global transformation of an industry we’ve long defined. United in purpose, diverse in perspective, we’re dedicated to making a difference in the lives of our customers.”




MetLife, through its subsidiaries and affiliates, is one of the world’s leading financial services companies, providing insurance, annuities, employee benefits and asset management to help its individual and institutional customers navigate their changing world. Founded in 1868, MetLife has operations in more than 40 countries and holds leading market positions in the United States, Japan, Latin America, Asia, Europe and the Middle East.


We are one of the largest institutional investors in the U.S. with $642.4 billion of total assets under management as of March 31, 2021. We are ranked #46 on the Fortune 500 list for 2021. In 2020, we were named to the Dow Jones Sustainability Index (DJSI) for the fifth year in a row. DJSI is a global index to track the leading sustainability-driven companies. We are proud to have been named to Fortune magazine's 2021 list of the "World's Most Admired Companies." 


MetLife is committed to building a purpose-driven and inclusive culture that energizes our people. Our employees work every day to help build a more confident future for people around the world.



We want to make it simple for all interested and qualified candidates to apply for employment opportunities with MetLife.  For further information about how to request a reasonable accommodation, please click on the Disability Accommodations link below.



MetLife is a proud Equal Employment Opportunity and Affirmative Action employer dedicated to attracting, retaining, and developing a diverse and inclusive workforce. All qualified applicants will receive consideration for employment at MetLife without regards to race, color, religion, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity or expression, age, disability, national origin, marital or domestic/civil partnership status, genetic information, citizenship status, uniformed service member or veteran status, or any other characteristic protected by law.



MetLife maintains a drug-free workplace.