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Director-US Marketing Science

Date Posted: Nov 27, 2017

Location: NY, NY, US, 10166

Company: MetLife

Job Location: United States : New York : NY  

 

Role Value Proposition: 

The Marketing department’s goal is to transform MetLife into a beloved brand, on a global and world class scale; one that is “bought” rather than “sold”.  To do this effectively, a philosophy and practice of “customer-first” in everything the company does must be at center of the company’s thinking.  To that end, the highly strategic Director, US Marketing Science - Direct-To-Consumer role has been created to help deepen the company’s customer relationships and impact the company’s business strategy, with customer-led product and solutions, distribution, marketing execution and investment priorities as to how to best leverage the brand.

 

The Director, US Marketing Science - Direct-To-Consumer is responsible for oversight of insights and research, segmentation, marketing metrics, campaign measurements and marketing ROI measurement activities for the US Direct-To-Consumer businesses (Product & Casualty and Direct).  The Director works closely with lines of business and functional marketing leaders to develop key actionable insights relevant to marketing and growing MetLife business in the US.

 

Key Responsibilities:

Assist in defining, shaping and implementing the strategic role of research and insights across US Direct-To Consumer (DTC) business (Product & Casualty and Direct).

•     Develop a proactive and strategic engagement approach within the Marketing Science DTC team (i.e. staying involved throughout development, activation and optimizing for greatest business impact. Share knowledge through collaboration, partnering, and cascading best practices across the organization).

•     Design and commission key US research and insight studies across the value chain. 

•     Set Best-in-Class research standards & develop innovative methods to extract actionable insights to further nurture MetLife’s iconic brand.

•     Identify and determine the most qualified research suppliers.  Develop strategic partnerships to extract more value for MetLife.

•     Participate in selected key strategic & global projects in coordination with Global Marketing Science to deploy US area of expertise or lead/ pilot experience across geographies.

  • Occasional Travel to DTC business locations (Rhode Island and North Carolina) required.

 

Essential Business Experience and Technical Skills:

  • Experience in Market Research & Marketing Excellence, and Strong Business Acumen.
  • Consumer Packaged Goods Industry experience is required.
  • Demonstrated ability to understand business issues and models then translate them into metrics and analysis plans.
  • Proven track record of triangulating disparate data and turning them into business recommendations and actions.
  • Demonstrated ability in forming trusted advisor relationships with internal partners or clients, especially in a matrixed organization.
  • Team player with experience interacting with different functional areas and personality styles.

 

Leadership Competencies:

  • Thinks Strategically – Sets direction aligned to the company’s strategy, applying external and global perspective to meet local and global needs.
  • Creates Partnerships – Authentically builds trusted relationships and collaborates across global, diverse and multi-functional teams to successfully drive business objectives.
  • Grows Talent – Inclusively and pro-actively develops talent, empowers individuals and manages diverse teams to drive engagement and performance.
  • Drives Results – Sets aggressive goals and is accountable for continuously driving improved performance, leading change and ensuring high standards.


Key Relationships:

  • Reports to: AVP, Marketing Science DTC, Analytics & Market Intelligence 
  • Direct reports/team: none
  • Key Stakeholders: DTC (Direct & P&C) Business Unit Heads, VP US Marketing Science, US Business Strategy Leads, US Head of Acquisition,  US Head of Integrated Marketing & Masterbrand, US Head of Customer Experience, US CMO, and Heads of Marketing for US Business Units, Global Senior Vice President & Head of Global Marketing Science,  External Consultant Partners.

 

Required:

  • Minimum of 8-10 years of marketing research and analytics experience, including direct to consumer experience.
  • Proven Marketing Science leader with a strong record of success and increasing responsibility.
  • Ability to influence key senior stakeholders.

     

Preferred:

  • Bachelor’s Degree
  • MBA strongly preferred

     

Travel

25%

 

Business Category

Marketing

 

Number of Openings

1

 

 

At MetLife, we’re leading the global transformation of an industry we’ve long defined. United in purpose, diverse in perspective, we’re dedicated to making a difference in the lives of our customers.” 

 

 

MetLife is a proud equal opportunity/affirmative action employer committed to attracting, retaining, and maximizing the performance of a diverse and inclusive workforce. It is MetLife's policy to ensure equal employment opportunity without discrimination or harassment based on race, color, religion, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity or expression, age, disability, national origin, marital or domestic/civil partnership status, genetic information, citizenship status, uniformed service member or veteran status, or any other characteristic protected by law.

MetLife maintains a drug-free workplace.

For immediate consideration, click the Apply Now button. You will be directed to complete an on-line profile. Upon completion, you will receive an automated confirmation email verifying you have successfully applied to the job.

Requisition #: 91921 


Nearest Major Market: New York City