Share this Job

Sr. Customer Marketing Manager

Apply now »

Date Posted: Nov 11, 2022

Location(s): Bridgewater, NJ, US, 8807 Remote, US, 0 New York, NY, US, 10166

Company: MetLife

Job Location: Bridgewater, NJ (hybrid) or Remote, USA (work from home)


Global Brand and Marketing:
The MetLife Group Benefits Marketing (GBM) team has been evolving in line with MetLife’s transformation to a company that delivers greater value for our customers, employees and shareholders. Today, GBM is a strategic, customer-focused marketing practice that is dedicated to driving business impact with strategic guidance, relevant insights, and meaningful communications.  Customer Marketing enables wins with customers, prospects, and brokers, driving value for the long-term growth of the organization.

Role Value Proposition:
The Customer Marketing Manager will partner closely with internal customers including sales, strategy, product, and broker relations, as well as colleagues across marketing, and external agency partners to deliver compelling communications that persuade organizations to carry MetLife products for their employees and members.  This candidate will create and support powerful, differentiated MetLife stories that address customer needs.  In doing so, we will expand our storytelling approach and enhance our approach to the full customer experience.  This team member will be effective when utilizing the following key competencies: relationship building, ownership mindset with a service mentality, curiosity, attention to detail, and strategic leadership.

Key Responsibilities:

  • Partner with stakeholder teams to understand customer/broker challenges and develop compelling communications that address differentiated MetLife solutions
  • Lead integrated agency teams to deliver on high-volume, fast-paced marketing needs, strengthening agency relationships and capabilities
  • Identify opportunities to innovate the marketing approach to drive relevance, meaning, and distinction, working with teams to apply lessons from past customer cases for continuous improvement
  • Develop, evaluate and optimize opportunities to improve internal processes (briefing, scaling, etc)
  • Influence teams to adopt and execute marketing plans, coaching to build marketing muscle across the company
  • Implement systems for measurement and analytics, dynamic budgeting and tracking, to showcase value
  • Support and align marketing strategy to business performance goals
  • Perform other related duties as assigned or required

Essential Business Experience and Technical Skills:

  • 6-8+ years of diverse and progressively senior marketing experience – an accomplished Marketer that has a breadth of marketing experience, as well as relevant expertise in Customer Marketing
  • Ability to advise on B2B channel with an influence on B2B2C, with a customer mindset
  • Balance of strategic leadership matched with attention to detail and organization to ensure high-volume, fast-paced needs are met
  • Commitment to high-quality communications designed to encourage positive decision-making with focus on influence, design, grammar, and brevity
  • Flexibility to employ an ownership mindset with personal accountability for great work, while utilizing a service mindset in approach to internal customers
  • Experienced navigating, influencing and leading within a highly matrixed environment
  • Ability to offer well-structured, well-supported and clearly articulated points-of-view while met with skepticism, disbelief and/or opposition


up to 10% per year


Business Category

Global Brand and Marketing


Number of Openings



"At MetLife, we’re leading the global transformation of an industry we’ve long defined. United in purpose, diverse in perspective, we’re dedicated to making a difference in the lives of our customers.” 



MetLife, through its subsidiaries and affiliates, is one of the world’s leading financial services companies, providing insurance, annuities, employee benefits and asset management to help its individual and institutional customers navigate their changing world. Founded in 1868, MetLife has operations in more than 40 countries and holds leading market positions in the United States, Japan, Latin America, Asia, Europe and the Middle East.


We are one of the largest institutional investors in the U.S. with $642.4 billion of total assets under management as of March 31, 2021. We are ranked #46 on the Fortune 500 list for 2021. In 2020, we were named to the Dow Jones Sustainability Index (DJSI) for the fifth year in a row. DJSI is a global index to track the leading sustainability-driven companies. We are proud to have been named to Fortune magazine’s 2021 list of the “World’s Most Admired Companies.”      


MetLife is committed to building a purpose-driven and inclusive culture that energizes our people. Our employees work every day to help build a more confident future for people around the world.


The wage range for applicants for this position is $85,700 - $114,300. This role is also eligible for annual short-term incentive compensation. MetLife offers a comprehensive benefits program, including healthcare benefits, life insurance, retirement benefits, parental leave, legal plan services and paid time off. All incentives and benefits are subject to the applicable plan terms.


We want to make it simple for all interested and qualified candidates to apply for employment opportunities with MetLife.  For further information about how to request a reasonable accommodation, please click on the Disability Accommodations link below.


MetLife is a proud Equal Employment Opportunity and Affirmative Action employer dedicated to attracting, retaining, and developing a diverse and inclusive workforce. All qualified applicants will receive consideration for employment at MetLife without regards to race, color, religion, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity or expression, age, disability, national origin, marital or domestic/civil partnership status, genetic information, citizenship status, uniformed service member or veteran status, or any other characteristic protected by law.


MetLife maintains a drug-free workplace.