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Marketing Analytics Consultant-Brighthouse Financial

Date Posted: Dec 5, 2017

Location: Charlotte, NC, US, 28277

Company: MetLife

Job Location: United States : North Carolina : Charlotte  


Brighthouse Financial is a new company established by MetLife. We’re on a mission to help people achieve financial security. Built on a foundation of industry knowledge and experience, we specialize in offering essential annuity and life insurance products designed to help customers protect what they’ve earned and ensure it lasts more predictably. In an industry that often has a reputation for complexity, confusion, and cost, Brighthouse Financial is different. Our approach includes simplicity, transparency, and more value so customers can face the future with confidence.


Brighthouse Financial is seeking passionate, high-performing team members to help us carry out our mission and be part of an exciting journey toward improving the financial futures of our millions of customers. Sound like you? Read on.


Role Value Proposition:

The Marketing Analytics Consultant is a data-driven marketing professional focused on answering strategic questions that drive efficiency, opportunities, and improvements.  The individual will be focused on measuring efficacy of marketing programs and transforming insights into new initiatives.  The Marketing Analytics Consultant is responsible for collecting and analyzing marketing and related financial data that will help drive intelligent, data-driven decisions for sales and marketing managers.


Key Responsibilities: 

  • Lead analysis of marketing, sales and business data to guide senior management on strategy and key business decisions using data and statistical analysis (e.g., informing go-to-market / commercial strategy)
  • Provide thought leadership and deliver fact-based, actionable insights that inform advisor and customer program proposals and provide the framework for selling stories (e.g., marketing campaigns and pilot programs)
  • Develop meaningful metrics that communicate performance results tied to strategic objectives and provide monthly financial reports for Sales and Marketing teams (e.g., maintain internal and competitive scorecards)
  • Conduct quantitative analysis including ROI, trending, opportunity assessment and risks, cannibalization, etc. to optimize promotional, product and pricing strategies
  • Maintain and continuously improve existing marketing mix model, provide monthly read-outs on performance with actionable insights and recommendations to optimize spend


Essential Business Experience and Technical Skills:

  • BS or BA degree in a business-related field such as Marketing, Economics, or Finance
  • 3-5 years of relevant work experience in analytics or another field that requires reporting and analysis of raw data
  • Strong attention to detail with a focus on data integrity and quality of analysis, and ability to leverage data from diverse sources and drive actionable insights to guide strategy and drive sales
  • Consulting mind frame with the ability to quickly learn a variety of products, breakdown complex problems into components, present and discuss information to all levels of management
  • Advanced proficiency with Microsoft PowerPoint and Excel, including working with large data sets, pivot tables, complex functions, and building dynamic financial models
  • Familiarity with a) Adobe Analytics and Marketing Cloud; b) statistical analysis methods; c) SQL, SPSS, SAS, R, HTML, Python; and d) syndicated marketing data such as Nielsen, Kantar, ComScore





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Brighthouse Financial is a proud equal opportunity/affirmative action employer committed to attracting, retaining, and maximizing the performance of a diverse and inclusive workforce. It is Brighthouse Financial's policy to ensure equal employment opportunity without discrimination or harassment based on race, color, religion, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity or expression, age, disability, national origin, marital or domestic/civil partnership status, genetic information, citizenship status, uniformed service member or veteran status, or any other characteristic protected by law.


For immediate consideration, click the Apply Now button. You will be directed to complete an on-line profile. Upon completion, you will receive an automated confirmation email verifying you have successfully applied to the job.


Brighthouse Financial is committed to providing reasonable accommodations to qualified individuals with disabilities. If you require a reasonable accommodation in order to complete an employment application, please contact our Employee Relations Department at 1-866-635-9230 or email All other unrelated inquires will not be acknowledged.


Nearest Major Market: Charlotte